What are internal anchor texts?

Modified on: Thu, 30 Jul, 2026 at 7:56 PM

Answer

Internal anchor texts are the clickable text in a hyperlink leading to other parts of your site. They help search engines and users understand what to expect when they click a link, support website usability, and are an important part of on-page SEO.

What Are Internal Anchor Texts?

Internal anchor texts are the clickable text in a hyperlink leading to other parts of your site.

Why Are Internal Anchor Texts Important?

Anchor texts give search engines and users an indication of what to expect when they click on a link on a website. Not only do descriptive anchor texts improve your visibility on search engines, but they also improve the usability of your website. They are an important part of on-page SEO.

Internal Anchor Texts in SEO Advanced

If you subscribe to SEO Advanced you are provided with details of your website's internal anchor texts, allowing you to check that texts are unique and keywords are used effectively.

Additional Information

If you have questions regarding your subscription or want to upgrade, please contact your Customer Success Manager directly or submit a ticket.

Did you find it helpful? Yes No