(EN) Webinar: Digital Marketing AMA (Ask Me Anything) January 2019

Modified on: Tue, 10 Aug, 2021 at 7:33 AM

In this webinar, Brett Patterson, Lead Analytics Consultant and Diane Kulseth, SEO Consultant, answer questions about best practices pertaining to the Siteimprove Platform and Digital Marketing.


We cover a lot of ground from Keyword Fundamentals to UTM Strategy for Campaigns.


Some of the questions/ topics covered:



  • How important is text to HTML ratio for SEO?

  • What are some common KPI's for Analytics?

  • Recommended strategies to improve organic SEO

  • Key considerations when starting a new marketing effort