How to create an IP group for filtering in Analytics

Summary

To create an IP group, go to Analytics Settings → Tracking → IP groups, create a new group, add IP addresses, ranges, or wildcards, and save it. You can then use the IP group for filtering traffic in Analytics.

Overview

Prior to creating IP filters in Analytics, you will need to create an IP group.

IP groups are used for creating a collection of IP addresses that can be applied to segments.

Note that updating an IP group will update the segment in which the IP group is applied.

Prerequisites

• You must be an Administrator or Account owner to create an IP filter
• Customers with IP anonymization enabled will not be able to create IP filters
• It is possible to exclude traffic from certain IP addresses before anonymization is enabled

Please contact your organization’s IT department to find out which IP addresses or IP ranges your company holds to be able to create an IP group that will exclude your organization’s internal traffic to your website.

Steps to Create an IP Group

1. Select Analytics from the main menu.
2. Select Analytics Settings from the side-bar menu.
3. Select Tracking > IP groups from the drop-down menu.
4. Click the New IP-group button.
5. Name the IP group.
6. Add IPs to the IP group.
7. Click the Add IP button once you have typed in an IP or IP range.
8. Click the green Create IP group to finish.

Examples (IP Formats)

• Single IP address
• IP range: 73.37.230.1-255
• Wildcard: 73.37.230.%

IP ranges are only applicable for the last value of the IP.

What to Do Next

Now you can utilize this IP group when creating your IP filter.

Best Practices

Please be sure to set up communication with your IT department to keep you informed of any new IPs used by your organization.

That way you can always edit your IP groups to reflect those new IP addresses or ranges and make sure that your Analytics data is accurate.