What are Conversion Blockers?
Conversion blockers are insights found regarding your Google Ads landing pages that can negatively impact paid search performance and ROI.
Landing pages are discovered using the Siteimprove to Google Ads integration. Conversions blockers are then identified using Siteimprove’s crawler technology for each landing page.
The results of these checks are presented on a Page report within Siteimprove Ads along with a business impact description and advice on how to address the issues.
Note: Siteimprove checks the active landing pages every 5 days.
The following checks are carried out on the landing pages in order to determine any conversion blockers.
|Broken link||Very High|
|Image larger than 1MB||Medium|
|Outdated media files||Medium|
|Too many internal links||Medium|
|Image with empty alt attribute||Low|
|Slow page loading||Very High|
|Page not updated within the last year||Very High|
|Empty H1 tags||High|
|Missing H1 tags||High|
|Color contrast is insufficient||Medium|
|No option to skip repeated content||Low|
|Input field has no description||High|
|Text area has no description||High|
|Select box has no description||High|
|Field label is not visible||High|
|Linked image is missing alternative text||Medium|
|Image with no alt attribute||High|
|Webpage has multiple title elements or no title element||Low|
|Webpage title is missing text||Low|
|Alternative text for the image is a file name||Medium|
|Form control label is missing text||High|
|Language of page has not been set||Medium|
|WAI-ARIA image is missing alternative text||High|
|Unsafe Domains||Very High|
|Links to unsafe domains||Very High|
|Missing structured data markup||Low|
|iFrame on page||Low|
|HTML pages over 1MB||Medium|
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