What is Keyword Monitoring?

Summary

Keyword Monitoring helps organizations track and improve their visibility for important search terms. Available to SEO Advanced users, it provides keyword rankings, SEO Scores, competition insights, performance trends, and analytics data to help measure SEO success and identify optimization opportunities.

Overview

Working with keywords is one of the most crucial aspects of SEO. Organizations want to offer the most relevant content when specific terms (keywords) have been used in a search engine. Keyword Monitoring, available to SEO Advanced users, helps you improve your organization's visibility on search engines for these important keywords.

Keyword Monitoring is a component of an SEO Activity Plan that allows you to get important metrics in relation to your chosen keywords.

What Information Does Keyword Monitoring Provide?

Keyword monitoring shows how well your site and landing pages rank for the keywords, how the position of your site changes over time for monitored keywords, and an SEO Score for pages targeting those keywords. You are also given an indication of how much search engine competition there is for each keyword.

The information available through Keyword Monitoring includes:

Keyword rankings for your site and landing pages.

Position changes over time for monitored keywords.

SEO Scores for pages targeting monitored keywords.

Search engine competition indicators for each keyword.

Analytics Integration

If you have a Siteimprove Analytics subscription, you can see analytics data for ranking and target pages.

Finding Keywords to Monitor

You can use Keyword Discovery, Keyword Finder, or Google Search Console within SEO Insights to find inspiration for which keywords to monitor.

Related Features

Keyword Monitoring is a component of an SEO Activity Plan that allows you to get important metrics in relation to your chosen keywords.

Related functionality includes:

• SEO Activity Plans.
• SEO Score.
• Keyword Discovery.
• Keyword Finder.
• Google Search Console within SEO Insights.

Additional Learning Resources

SEO Courses

Siteimprove Learning Hub is our education suite that includes:

• Courses in SEO, Accessibility, Analytics, Performance, and more.
• Certifications to help you develop and showcase your Siteimprove expertise.
• Live coaching sessions in an office hours format to get help with your specific needs.
• Community to connect with other Siteimprove customers and share best practices.

Check out Siteimprove Learning Hub.