What is keyword mapping?

Summary

Keyword mapping allows you to assign keywords to specific target pages and page elements within Siteimprove SEO Advanced. By mapping keywords correctly, you can optimize target pages for search visibility, receive keyword placement recommendations, and identify missing or incorrectly implemented keywords.

Overview

Siteimprove SEO Advanced allows users to map keywords to target pages.

A target page is a page that you would like users to reach after using specific search terms (keywords) in a search engine. It's possible to optimize target pages in order to increase the visibility of that page within search results.

The target page optimization feature in Siteimprove SEO allows users to map keywords to the page elements where they should appear, e.g., a primary keyword should be in the page title.

You can map up to 4 keywords per target page.

If you are not sure about how to map the keywords, you can use the mapping recommendations provided by the Siteimprove platform. Recommended keyword positions are determined by comparing the search volume of the keywords.

Siteimprove SEO will flag missing or incorrectly implemented keywords on the target page.

Prerequisites

Before mapping keywords to a target page:

• Access to Siteimprove SEO Advanced.
• A configured target page within Content Optimization.
• Keywords available to assign to the target page.

Map Keywords to a Target Page

1. Set the target page under Content Optimization.
2. Click on the issues found under Content issues in the table.
3. Click on Map Keywords under keyword issues.
4. Choose the keywords to map to the page elements or use the recommendations.
5. Save the changes.
6. The keyword issues will then be shown within target page optimization and summarized on the content optimization tables.

Expected Result

After mapping your keywords:

• Keywords are assigned to the appropriate page elements.
• Keyword issues are displayed within Target Page Optimization.
• Results are summarized within the Content Optimization tables.
• Missing or incorrectly implemented keywords can be identified and addressed.

Subscription Questions

If you have questions regarding your subscription or want to upgrade, please contact your Customer Success Manager directly or submit a ticket.

Additional Learning Resources

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Check out Siteimprove Learning Hub.