Creating policies

Modified on: Thu, 21 Apr, 2022 at 12:48 PM

Policies refer to any standards your organization wishes to uphold in relation to your digital content.

For example, if you want to avoid certain words in the site's text, you can create a policy that searches for, and highlights, these words if they are present.

Policies are created using the Siteimprove Policy module (see the article Introduction to Policy).

This article describes how to create a policy and includes:

Creating a policy

To create a policy go to Main menu > Policy > My Policies.

New: You can quickly create policies in the ‘Getting Started’ wizard. Click on Learn > Get Started. Choose what you are looking for from the drop-down menu. Enter your match and click on "Go".Policy_get_started_wizard

You also have the option to create a policy using "Create policy" or you can use predefined policies from the Policy Library.

Note: Check out our interactive tutorial on how to add a policy from the Policy Library.

To create the policy manually click on My Policies > Create policy.

My_Policies page


When you create a policy you will see that it consists of two main elements: Category and Rules.

Category: Here you select if a policy relates to general content on the site, or if it is specific to document or media files.

Policy Categories, Content, Documents, Media


Rules: Once a category has been selected, you can add rules to the policy. Rules are the building blocks you can use to assure that the content of each page matches your website’s standards.

A policy can consist of one or more rules.

Policy rule search box

The "And include" option is used between multiple rules.

Adding rules to a policy

Within a single rule, you can add multiple "OR" matches by clicking "Add another match".

Adding matches to a policy


Above each rule, you can click on "include" to change it to "exclude". This can be used if you want to find pages that do not contain a match. (For example to find a specific word except on pages whose URL contains /news/.)

Excluding matches from a policy

Video on how to Create a Content Policy
How to Create a Content Policy

Policy examples

Example 1: Unwanted terms 

Policy: Find unwanted terms on your site

Category: Content

Rule: Content match (All unwanted terms can be added to the same rule, using "Add another match") Find_unwanted_terms_on_your_site

Results: All pages that contain one or more of the terms.

Example 2: Link text

Policy: Link texts that contain just "Read more" or "Click here"

Category: Content

Rule: Link text (all links texts can be added to the same rule)two link text matches added to the same rule

Results: All pages that contain one or more of the link texts.

Example 3: Long page titles

Policy: No page titles over 70 characters in a specific page group

Category: Content

Rules: Page title length & Page URLNo page titles over 70 characters in a specific page group policy

Results: All pages whose URL contains /business/ and have a page title over 70 characters long.


Get some inspiration to policies in our Policy library

Siteimprove Academy Course

The Siteimprove Academy offers scalable learning programs, interactive course content, and actionable outcomes for you and your team. Take advantage of our online courses, including "Using Policies to Optimize your Website" to get the most from our products.

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