Siteimprove's SEO Backlinks feature

Summary

The Backlinks feature within Siteimprove SEO Advanced provides insight into the inbound links pointing to your website and helps you improve your website's prominence in search engine results. It includes tools for analyzing your link profile, identifying low-value and high-value backlinks, and reclaiming valuable links that may be lost or pointing to invalid destinations.

Overview

The Backlinks feature within Siteimprove SEO Advanced gives extensive knowledge on inbound links to your website. Using this information, you can improve your website's prominence in search engine results.

The Backlinks feature includes the following components:

What Is Link Profile?

Link Profile provides a portfolio of the number, quality, and types of backlinks (and anchor texts) that lead to your site. A good link profile has no spam links and has backlinks from a variety of relevant, highly trusted sites.

The Link Profile table includes:

• Backlinks: The number of links on other websites pointing to your domain.
• Referring domains: The number of domains containing links pointing to your domain.
• Number of URLs: The number of URLs on your website that are linked to from other websites.
• Domain Influence Score: A measure of how important your domain/page is on a scale of 0-100, based on the volume of backlinks from other domains/pages.
• Domain Trust Score: A measure of how trustworthy your domain/page is on a scale of 0-100, based on the number of trusted domains/pages that link back to yours.

What Are Low-Value Backlinks?

Low-value Backlinks are links that do not offer many benefits to your SEO. These could be links from a domain from which you already have backlinks, or links from pages with a low Trust Score, which could potentially hurt your rankings. Investigate suspicious links and disavow (discard) them in Google Search Console if necessary.  Read more on how to Disavow backlinks within Google Search Console

What Are High-Value Backlinks?

Backlinks which come from a page with a high Page Trust Score are particularly valuable to your link profile as they'll naturally boost your rankings. This component helps you to keep an eye on valuable backlinks to ensure that they always point to valid pages on your site.

See: What should I do if a high-value backlink is lost?.

What Is Link Reclamation?

Link reclamation is the process of optimizing existing backlinks to your advantage. This means locating and fixing new and existing backlinks which are pointing to broken, incorrect, or missing URLs on your site. Link Reclamation provides information on new and lost backlinks.

Additional Learning Resources

Backlinks and Measurement Course

The Siteimprove Learning Hub education suite offers scalable learning programs, interactive course content, and actionable outcomes for you and your team. Take advantage of our online courses, including Backlinks & Measurement to get the most from our products.

Related Resources

For further information on Backlinks see the article Building a Sustainable SEO Strategy: Backlinks & Measurement