What is duplicate content and how can SEO Advanced help you reduce it?

The duplicate content feature is available to Siteimprove SEO Advanced users. It uses machine learning to discover the similarity of content on your website.

Duplicate content refers to page content that is highly similar to, or duplicates of, content on another page on your website.

Siteimprove presents the pages found with duplicate content, the percentage of similarity between pages, and page view statistics.

Why is it important to reduce duplicate content?

Duplicate content can negatively influence your website's performance on search engines. It is best to avoid duplicate content whenever possible. It causes your pages to compete against each other for visibility within search engines and it can be frustrating for website users.

Finding duplicate content automatically using SEO Advanced is a huge benefit for organizations wishing to improve their visibility on search engines. 

Read more about how to avoid duplicate content (Google link)