What is duplicate content and how can SEO Advanced help you reduce it?

Summary

Duplicate content refers to page content that is highly similar to, or duplicates content found on another page on your website. Siteimprove SEO Advanced helps identify duplicate content using machine learning and provides similarity percentages and page view statistics so you can find and reduce content overlap that may negatively affect search visibility.

Overview

The duplicate content feature is available to Siteimprove SEO Advanced users. It uses machine learning to discover the similarity of content on your website.

What Is Duplicate Content?

Duplicate content refers to page content that is highly similar to, or duplicates of, content on another page on your website.

How SEO Advanced Identifies Duplicate Content

Siteimprove presents the pages found with duplicate content, the percentage of similarity between pages, and page view statistics.

The Duplicate Content feature uses machine learning to analyze content across your website and identify pages with substantial content overlap.

The feature provides:

• Pages found with duplicate content.
• Percentage of similarity between pages.
• Page view statistics.

Why Is It Important to Reduce Duplicate Content?

Duplicate content can negatively influence your website's performance on search engines. It is best to avoid duplicate content whenever possible. It causes your pages to compete against each other for visibility within search engines and it can be frustrating for website users.

Finding duplicate content automatically using SEO Advanced is a huge benefit for organizations wishing to improve their visibility on search engines.

Where Can I Find the Duplicate Content Feature?

To find duplicate content, go to: SEO > Optimize > Duplicate Content.

Additional Resources

Read more about how to avoid duplicate content