Campaign Tracking suggestions

Modified on: Fri, 23 Sep, 2022 at 12:39 PM

It can be challenging to start using Campaign Tracking if you have never done so in the past.
Below are definitions for the Medium, Source, and Name parameters and some suggestions to get you started.

Source: A source can be the location where a link is placed (e.g. newsletter/LinkedIn).
Medium: The traffic medium on which the link was clicked (e.g. email/social).
Name: A name to specifically identify your campaign

Medium: Marketing channel, the way the campaign appears	Source: The item being interacted with	Name: Specifically, identify your campaign
Social Media Email Cost per Click (CPC) Pay per Click (PPC) Banner Offline	Newsletter Facebook Twitter LinkedIn Landing Page Website Signature Blog	Product_upgrade Product_XYZ Product_launch [Specific web page] [Specific blog post] [Specific Newsletter Month]

Medium:
Marketing channel, the way the campaign appears

Source:
The item being interacted with

Name:
Specifically, identify your campaign

Social Media

Cost per Click (CPC)

Pay per Click (PPC)

Banner

Offline

Newsletter

Facebook

Twitter

Landing Page

Website

Signature

Blog

Product_upgrade

Product_XYZ

Product_launch

[Specific web page]

[Specific blog post]

[Specific Newsletter Month]

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