Campaign Tracking suggestions

Modified on: Fri, 17 Sep, 2021 at 10:35 AM

It can be very difficult to start using Campaign Tracking if you have never done so in the past.
Below are definitions for the Medium, Source, and Name parameters as well as some suggestions to get you started.

  • Source: A source can be considered as the location where a link is placed (e.g. newsletter/LinkedIn). 
  • Medium: The traffic medium on which the link was clicked (e.g. email/social). 
  • Name: A name to specifically identify your campaign

Medium:
Marketing channel, the way the campaign appears



Source:
The item being interacted with



Name:
Specifically identify your campaign



Social Media


Email


Cost per Click (CPC)


Pay per Click (PPC)


Banner


Offline


 



Newsletter


Facebook


Twitter


LinkedIn


Landing Page


Website


Signature


Blog



Product_upgrade


Product_XYZ


Product_launch


[Specific web page]


[Specific blog post]


[Specific Newsletter Month]


 


See also: Analytics: Campaign UTM Presets