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How to enable Google Traffic Analytics data integration

Modified on: Wed, 13 Sep, 2023 at 7:56 PM

You can now connect Google Analytics data to your Siteimprove platform. This allows you to view analytics data from Google, side-by-side with issues presented in our platform, to help you prioritize your tasks.

Customers can make informed, data-driven decisions on which pages to fix and optimize, based on the page’s popularity.

Traffic data shows Page views over the last 30 days throughout the content modules (e.g. SEO, QA, Accessibility) and within the CMS Plugin.
Pages Overview in the Siteimprove platform showing number of views

Note: If you currently have Siteimprove Analytics (SA) running on your websites then you can already take advantage of Traffic data without the GA integration. This integration mostly benefits customers who do not have the SA script running on their website. Learn more in the Siteimprove Traffic FAQ including information features and filtering crawler bot traffic.
You need to be an Account Owner or Account Administrator to enable Traffic data integration. If you do not see the 'Traffic Data Providers' option please make a request with our technical support team

Traffic provider integration

The Traffic provider setup page is found under Settings > Content > Traffic data providers

(You can also reach this area via Integrations > Integrations Overview > Traffic data providers section > Manage Traffic data providers)

Here you see two tabs:

  • Integrations - you can connect and view the analytics services.
  • Mappings - you can see and edit the Traffic data provider for each site.

How to connect to Google Analytics

  1. Go to Settings > Content > Traffic data provider.
  2. Click on the Integrations tab.
  3. On the Google Analytics row click the Connect button.Google_Priority_data_provider_integration
  4. You'll be presented with a Google analytics login. Log in with the Google account details that allow access to the analytics for your website.
    (Note: The email used to authorize on Google Analytics does not need to exist within our platform.)
  5. Select "Allow" on the message to grant Siteimprove Integration permission to view your Google Analytics data.Grant_Siteimprove_Integration_permission
  6. You'll then be presented with the message "Connected Google Analytics account".

Mapping a site to your data provider

Once you have connected to your analytics account as outlined above, you can map your sites to your analytics provider.

  1. Go to Settings > Content > Traffic data provider.
  2. Click on the Mappings tab.
  3. Click on "Edit provider" via the pencil icon. screenshot of the edit button on the manage data provider page
  4. Select the provider (e.g. Google Analytics) from the drop-down in the modal presented.Edit_site_data_provider
  5. Make sure the Source should be 'GA4' for Google Analytics (if Source is not shown click 'Refresh'.
  6. Click Save.
  7. Select the relevant Account details to map the site.
  8. Click Save to finalize the mapping.

You can now take advantage of this Traffic data which is presented throughout the platform to help you prioritize which issues to address first. For more information on Traffic see - "Siteimprove Traffic FAQ"

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