What is the industry benchmark?

Answer

The industry benchmark is the average score for websites using Siteimprove in your country and within your industry. It provides a quick and straightforward way to gauge how your website is doing in comparison to others in your industry.

Note: The Digital Certainty Index® (DCI®) is patented. We do not collect or use any personal data when calculating the industry benchmark.

Overview

The industry benchmark is the average score for websites using Siteimprove in your country and within your industry.

On the Dashboard, you can see your overall DCI® industry benchmark along with the industry benchmark for the individual modules Quality Assurance, Accessibility, and SEO. To view the industry benchmark score hover over the dot on the individual scores.

An industry benchmark progress graph is presented on the overview pages for DCI®, Quality Assurance, Accessibility, and SEO.

It’s a quick and straightforward way to gauge how your website is doing in comparison to others in your industry.

Where to View the Industry Benchmark

You can view industry benchmark information in the following locations:

• Dashboard (overall DCI® industry benchmark)
• Quality Assurance benchmark score
• Accessibility benchmark score
• SEO benchmark score
• DCI®, Quality Assurance, Accessibility, and SEO overview pages through the industry benchmark progress graph

Industry Categories

Organizations are categorized into the following industries:

• Government
• Education
• Services
• Manufacturing & Construction
• Finance, Insurance, and Real Estate
• Retail
• IT, Communications, Utilities
• Non-Profit
• Fortune 1000
• Other

Additional Information

The DCI Score for the Industry Benchmark is updated daily.