What is the industry benchmark?

Modified on: Tue, 4 Jan, 2022 at 10:37 AM

The industry benchmark is the average score for websites using Siteimprove in your country and within your industry.

On the Dashboard, you can see your overall DCI® industry benchmark along with the industry benchmark for the individual modules Quality Assurance, Accessibility, and SEO. To view the industry benchmark score hover over the dot on the individual scores.

An industry benchmark progress graph is presented on the overview pages for DCI®, Quality Assurance, Accessibility, and SEO.
Screenshot showing that the Industry Benchmark is marked as a blue dot on the Overall Score graphic.

It’s a quick and straightforward way to gauge how your website is doing in comparison to others in your industry.

Organizations are categorized into the following industries:

  • Government
  • Education
  • Services
  • Manufacturing & Construction
  • Finance, Insurance, and Real Estate
  • Retail
  • IT, Communications, Utilities
  • Non-Profit
  • Fortune 1000
  • Other

The DCI Score for the Industry Benchmark is updated daily.

Note: The Digital Certainty Index® (DCI®) is patented. We do not collect or use any personal data when calculating the industry benchmark.