What is the Digital Certainty Index® (DCI®)?
Modified on: Wed, 17 Nov, 2021 at 1:31 PM
The Digital Certainty Index® (DCI®) is a measure of the quality and potential impact of a site's digital presence, including:
- A website’s accessibility and usability
- A website’s credibility and trustworthiness
- How well-poised a website is to respond to SEO challenges
The DCI Score is calculated based on a website's performance across three categories: Quality Assurance, SEO, and Accessibility. Each module makes up one third (33.33%) of the Overall DCI Score.
Scores in the Quality Assurance, SEO and Accessibility modules contribute to the overall DCI Score. A DCI Score of 100 means your website is in excellent condition. The DCI Score gives you a comprehensive overview of issues across all aforementioned modules, highlighting issues that need to be fixed and providing recommendations on how to fix them.
The sub-scores that contribute to the overall DCI Score are:
Quality Assurance Score: This score reflects a website’s credibility and trustworthiness regarding its user-facing characteristics. Your website's Quality Assurance Score is determined by its performance in four subcategories: Content Quality, Content Freshness, User Experience, and Security.
Learn more about the Quality Assurance Score.
SEO Score: This score is a measure of how well the user-facing and technical aspects of a site contribute to search engine optimization, and ultimately, higher rankings and organic traffic. Your website's final SEO Score is determined by its performance in the four sub-categories: Technical, Content, User Experience, and Mobile. Learn more about the SEO Score.
Accessibility Score: This score is a measure of how well a website tests against web accessibility standards set out in WCAG (Web Content Accessibility Guidelines) 2.1. Your website's Accessibility Score is determined by the number of success criteria a site fulfills under the three WCAG conformance levels (A, AA, AAA), along with performance in the categories WAI-ARIA authoring practices and Best practices. Learn more about the Accessibility Score.
The DCI Overview can be is found within the Digital Certainty Index section on the main left-hand menu. The Overview tab gives the DCI score details along with a progress graph for the selected site. You are also presented with the issues that need to be addressed to improve the score.
The My Sites sub-menu shows the average DCI score for all your sites. It also shows the average QA Score, Accessibility Score and SEO Score for all sites. A graph shows your progress in each DCI area. The graph allows you to select the scores you are interested in and compare scores over time. A table is also shown giving details of the scores for each individual site.
See also the related article "How are the colors in the DCI score determined?"
Note: The Digital Certainty Index® (DCI®) is patented.
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