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Siteimprove Adobe Analytics integration guide

Modified on: Wed, 13 Sep, 2023 at 8:01 PM

Note: You need to be an Account Owner or Account Administrator to enable the Adobe Analytics integration. Once integrated it can take up to 24 hours before you can see page views data from Adobe Analytics within the Siteimprove platform.

The Siteimprove integration to Adobe Analytics (AA) allows AA users to have Traffic data on page views within the Siteimprove Platform.

If you currently have Siteimprove Analytics (SA) running on your websites then you can already take advantage of Traffic data without this integration. This integration mostly benefits customers who do not have the SA script running on their website. Learn more in the Siteimprove Traffic FAQ including information features and filtering crawler bot traffic.

Traffic data shows Page views over the last 30 days throughout the content modules (e.g. SEO, QA, Accessibility) and within the CMS Plugin.

This will supplement the data gathered by Siteimprove and give insights into how issues across your website can be prioritized and addressed. 

Screenshot of Adobe Analytics Priority Data

Traffic provider integration

The Traffic provider setup page is found under Settings > Content > Traffic data providers.

(You can also reach this area via Integrations > Integrations Overview > Traffic data providers section > Manage Traffic data providers).

Here you see two tabs:

  • Integrations - you can connect and view the analytics services.
  • Mappings - you can see and edit the Traffic data provider for each site.

Follow the Siteimprove Adobe Analytics integration guide (PDF download) to connect to your analytics provider under the Integrations tab. Then follow the steps below to map your sites to your data provider. 

Mapping a site to your data provider

Once you have connected to your analytics account as outlined above, you can map your sites to your analytics provider.

  1. Go to Settings > Content > Traffic data provider.
  2. Click on the Mappings tab.
  3. Click on "Edit provider" to the right of the site. Mapping_tab_in_Priority_data_providers
  4. Select the provider (e.g. Adobe Analytics) from the drop-down in the modal presented.Edit site data provider option
  5. Click Save.
  6. Select the relevant Account details to map the site.
  7. Click Save to finalize the mapping.

You can now take advantage of this Traffic data which is presented throughout the platform to help you prioritize which issues to address first. For more information on Traffic see - "Siteimprove Traffic FAQ"


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