New product offering: SEO Professional (part of the Q2, 2023 launch)

Available from the 31st of May as part of the 2023 Q2 launch. This new product is part of the Content Experience solution
  

What is the new product called SEO Professional about?

When you create, publish, and maintain content it is essential to know what captures attention and what doesn’t. Using the right keywords is key to creating relevant and competitive content that is findable and attracts the intended audience. With SEO Professional we help you improve the discoverability and visibility of your content. This new product will give you the SEO insights you need directly in the Siteimprove tool.

What can SEO professional do?

SEO Professional gives you data presented with the user in mind, so you can focus on user-centric content creation. With these insights, you can create content that:

1. SEO Professional collects and presents data in a user-friendly manner, allowing you to understand the performance of your website and its content. It provides clear and actionable insights that help you make informed decisions regarding your SEO strategy.
2. Easy to discover and accessible content: SEO Professional assists you in creating content that is easy to discover by search engines and accessible to users. It helps you optimize various aspects of your website, such as metadata, and URL structure to ensure search engines can crawl and index your content effectively. By following SEO best practices, your content becomes more visible to search engines, which leads to increased organic traffic.
3. Optimization for search engines: The SEO Professional tool provides guidance and recommendations on optimizing your content for search engines. It helps you identify relevant keywords and suggests strategic placements to improve your content's visibility in search engine results pages (SERPs). By incorporating these keywords naturally and optimizing on-page elements like titles, headings, and meta descriptions, your content becomes more appealing and understandable to search engines.
4. Engagement and conversion-focused content: SEO Professional also offer insights and strategies for creating content that engages users and drives conversions. They analyze user behavior, demographics, and preferences to provide recommendations on content formats, multimedia elements, and calls-to-action. By tailoring your content to meet the needs and expectations of your target audience, you can increase user engagement, encourage interactions, and improve conversion rates.
5. Positive impact on the business topline: The ultimate goal of SEO Professional is to contribute to your business's success and revenue growth. By improving your website's visibility and attracting relevant organic traffic, it creates opportunities for increased brand exposure, lead generation, and sales. Through continuous monitoring, analysis, and optimization, SEO Professional helps you identify areas of improvement, capitalize on competitive advantages, and achieve long-term business success.

How do I access SEO Professional?

In the Siteimprove Platform, navigate to the new SEO Professional in the menu on the left-hand side.

Here you will have access to a range of capabilities and insights to help you make your content discoverable.

Overview of the features available in the new SEO Professional product:

• On-Page Diagnostics: 60+ Automated SEO Checks, Issues and Recommendations, SEO DCI Scores, Page Report, SEO Policies, and Groups
• Keyword Insights: Number of keywords that can be tracked, Frequency of updating the keyword data, Content Optimization, Target Page Optimization, Target Pages, Keyword Monitoring types, Keyword Discovery, Keyword Suggestions, Top keywords per domain
• Additional Features: Google Search Console Integration, Search Snippet Preview
• SEO Settings: Integrations, Keyword settings, Branded Keyword settings

Please note that some of the functionalities in SEO Professional are not released on May 31st, but will be rolled out during the following months.

Siteimprove also offers a more advanced SEO product part of the Marketing Performance solution. You can read more about that product in this Marketing Performance Help Center article

New to Siteimprove? Make sure your account is set up

If you’re new to Siteimprove, your Account Owner will need to set up users, sites, integrations, etc. Check out How to get started as an Account Owner/Administrator of Siteimprove for set-up information.

As mentioned at the beginning of this article, this product is part of the Q2 2023 launch happening May 31st.