Content Blueprint AI

Modified on: Fri, 3 Oct, 2025 at 3:39 PM

Note: To use this feature, you’ll need an active subscription to Content Blueprint AI. Please note that this is a separate add-on and not included in your SEO Enterprise plan.

Content teams have long suffered from fractured workflows – they juggle separate tools for keyword research, competitor analysis, planning, briefing, and performance tracking. That fragmentation creates content guesswork and wastes resources. Content Blueprint AI, which includes content analysis documents, content planning, and content briefs, tackles this problem head-on. When embedded into Siteimprove’s Intelligence platform, it creates a single source of truth for SEO and content strategy and eliminates hours of manual research. Content Blueprint AI components are essentially AI-driven reports. They use advanced semantic analysis to turn mountains of data into prescriptive guidance that content teams can act on.

1. Content analysis

They help marketers understand opportunities and decide what to pursue. You can run three types of analyses: cluster analysis to group related topics/keywords and surface recommendations, keyword/intent analysis to group opportunities by audience intent, and content quality analysis to evaluate the credibility and accuracy of existing content. Options for scope (page, pages, site, topic, word lists) let you analyze anything from a single URL to an entire domain. Prioritization settings (e.g., highest coverage clusters, highest market share clusters, or quick win clusters) ensure that the output aligns with business goals.

A. Quick Content Analysis

1. Select “Create Content Document” from your Documents table. This is the starting point for generating a new content analysis. (The Documents table is where all your content documents are listed.)

2. Choose “Quick Content Creation” in the modal that appears. A dialog will pop up offering two choices: Quick Content Creation and Customized Content. For a fast, automated brief, select Quick Content Creation (instead of Customized Content). This initiates the Quick Content Brief workflow using the default configuration.

3. As the next step, the user has a choice between 2 actions in the Quick content creation workflow specifically for the Content Analysis workflow: Discover new opportunities or Analyze existing content

Discover new opportunities

Uncover the best keywords and understand the target audience's intent to inform and optimize your content strategy.

Analyze existing content

Evaluate existing content on your site to identify opportunities for SEO improvements.

3.1 Discover new opportunities

Uncover the best keywords and understand the target audience's intent to inform and optimize your content strategy.

3.1.1 After selecting “Discover new opportunities” from the previous step, the user needs to enter the domain/URL they want to use for discovering new opportunities.

3.1.2 The user can confirm the selections they have made in the previous steps. Clicking on advanced will provide a drop-down that provides an overview of the scope of content.

3.2 Analyze existing content

Evaluate existing content on your site to identify opportunities for SEO improvements.

3.2.1 After selecting “Analyze existing content” from the previous step, the user needs to enter the domain/URL they want to use for analyzing the existing content.

3.2.2 Here, the user can either add a keyword/topic they would like to target

3.2.3 The user confirms the content plan selection from the previous step. “Advanced” is collapsed by default, to not confuse the user with unnecessary data points, but can be expanded to understand the scope of the analysis.

B. Customized Content Analysis

2. A modal will appear that will offer the user 2 choices: Quick content creation and Customized content. For this specific action, the user will choose customized creation.

3. As the next step, the user has a choice between 3 actions in the Content analysis section: Create cluster analysis, create intent analysis, and create content quality analysis

Create cluster analysis

Discover key insights and patterns to optimize your content strategy.

Create intent analysis

Uncover the best keywords and understand the target audience's intent to inform and optimize your content strategy.

Create a content quality analysis

Evaluate the credibility, accuracy, and overall quality of your content.

3.1 Create cluster analysis

3.1.1 User is prompted to select the existing analysis vertical they want to pursue based on the options available:

All keywords (default)

The default all keywords will be suitable for most situations.

News and events

When you want to angle the analysis toward current information about important or recent happenings.

Products and eCommerce

When you need to tailor the analysis specifically for products and/or e-commerce.

Local

Tailor the analysis to target a specific location. For example, Athens, Georgia, is specific, while Athens is not.

3.1.2 Select the scope from the list of available options. Scope influences what the analyses will yield as well as the recommendations within it

Site (default)

Great when you’re new to the site and it has a lot of content. Or you just need a fresh set of eyes.

Page(s)

Use this when you need insights on how to build out a cluster of content to support specific page(s).

Keyword with Site

Provides recommendations for building out a cluster around a specific keyword.

Wordlist (Target Site for wordlist?)

Turn a list of keywords into clusters, along with recommendations on building out the content.

Check ‘target site for wordlist’ to get recommendations based on your existing content.

3.1.3 Select the prioritization, which determines how the data will be analyzed, or for what purpose it will be analyzed. The prioritization you can choose depends on the scope.

Highest coverage (default)

Focus on the depth and breadth of your keyword coverage within specific clusters. Identifying high coverage clusters can serve as a starting point for expanding into related subtopics and creating new content pillars.

Highest market share

Shows those with the most market share, using a combination of both percentage and total traffic. A more nuanced perspective than just sorting by traffic.

Highest opportunity

Shows those with the highest total traffic gain potential, using inventory data. It offers a future-oriented approach to your content strategy, allowing you to capitalize on untapped potential.

Highest traffic potential

A forward-looking approach that focuses on optimizing for future growth. It considers both your current traffic and the potential to attract more visitors.

Highest traffic

This lets you see which thematic areas of your website are already attracting the most audience, enabling you to focus your content creation efforts on these clusters to potentially maximize traffic growth.

Quick wins

Ideal for identifying areas where you can achieve rapid and significant traffic gains with relatively low effort. Shows the clusters that have the highest total traffic gain potential, presence of rankings between 3–20 in the cluster, and low difficulty.

3.1.4 The user then confirms the selections, with the ability to expand upon the customization selection from the previous step or the ability to look at the advanced settings.

3.2 Create intent analysis

3.2.1 User is prompted to select the existing analysis vertical they want to pursue based on the options available in the mockup below. The default (all keywords) will be suitable for most situations. To capture specific nuances, you can set the vertical for one of these common content situations: News/Events, Local, Product/eCommerce:

All keywords (default)

The default all keywords will be suitable for most situations.

News and events

When you want to angle the analysis toward current information about important or recent happenings.

Products and eCommerce

When you need to tailor the analysis specifically for products and/or e-commerce.

Local

Tailor the analysis to target a specific location. For example, Athens, Georgia, is specific, while Athens is not.

3.2.2 Select the scope from the list of available options. Scope influences what the analyses will yield as well as the recommendations within it:

Site (default)

Great when you’re new to the site and it has a lot of content. Or you just need a fresh set of eyes.

Page(s)

Use this when you need insights on how to build out a cluster of content to support specific page(s).

Keyword with Site

Provides recommendations for building out a cluster around a specific keyword.

Wordlist (Target Site for wordlist?)

Turn a list of keywords into clusters along with recommendations on building out the content.

Check ‘target site for wordlist’ to get recommendations based on your existing content.

3.2.3 Select the prioritization, which determines how the data will be analyzed, or for what purpose it will be analyzed. The prioritization you can choose depends on the scope.

Highest coverage (default)

Highest market share

Shows those with the most market share, using a combination of both percentage and total traffic. A more nuanced perspective than just sorting by traffic.

Highest opportunity

Shows those with the highest total traffic gain potential, using inventory data. It offers a future-oriented approach to your content strategy, allowing you to capitalize on untapped potential.

Highest traffic potential

A forward-looking approach that focuses on optimizing for future growth. It considers both your current traffic and the potential to attract more visitors.

Highest traffic

Quick wins

3.2.4 The user then confirms the selections, with the ability to expand upon the customization selection from the previous step or the ability to look at the advanced settings.

3.3 Create content quality analysis

3.3.1 User is prompted to select the existing analysis vertical they want to pursue based on the options available in the modal below. The default (all keywords) will be suitable for most situations. To capture specific nuances, you can set the vertical for one of these common content situations: News/Events, Local, Product/eCommerce:

Site (default)

Great when you’re new to the site and it has a lot of content. Or you just need a fresh set of eyes.

Page(s)

Use this when you need insights on how to build out a cluster of content to support specific page(s).

Keyword with Site

Provides recommendations for building out a cluster around a specific keyword.

Wordlist (Target Site for wordlist?)

Turn a list of keywords into clusters along with recommendations on building out the content.

Check ‘target site for wordlist’ to get recommendations based on your existing content.

3.3.2 Select the prioritization, which determines how the data will be analyzed, or for what purpose it will be analyzed. The prioritization you can choose depends on the scope.

Highest coverage (default)

Highest market share

Shows those with the most market share, using a combination of both percentage and total traffic. A more nuanced perspective than just sorting by traffic.

Highest opportunity

Shows those with the highest total traffic gain potential, using inventory data. It offers a future-oriented approach to your content strategy, allowing you to capitalize on untapped potential.

Highest traffic potential

A forward-looking approach that focuses on optimizing for future growth. It considers both your current traffic and the potential to attract more visitors.

Highest traffic

Most relevant

Prioritizes clusters based on their relevance to your content strategy, ensuring that you focus on the most impactful areas for your audience.

Quick wins

3.3.3 The user then confirms the selections, with the ability to expand upon the customization selection from the previous step or the ability to look at the advanced settings.

2. Content plans

After analysis, a Planning Document translates insights into a concrete plan. It tells you how many pieces of content to create or update, lists pages that need to be refreshed, and provides Content Ideas with a title, target keyword, funnel stage, points to cover, and related terms. It organizes ideas by cluster and persona and includes more suggestions than required, so teams can pick the options that best support their goals.

A. Quick Content Plan

2. A modal will appear that will offer the user 2 choices: Quick content creation and Customized content. For this specific action, the user will choose quick content creation.

3. As the next step, the user needs to choose the following action in the Quick content creation workflow: Plan and organize content to strategically organize and map out new opportunities or content updates for maximum impact.

4. After selecting “Plan and organize content” from the previous step, the user needs to enter the domain/URL they want to use for the content plan

5. Here, the user can either add a keyword/topic they would like to target as part of the content plan creation flow.

6. The user confirms the content plan selection from the previous step, with a summary being presented.

B. Customized Content Analysis

2. A modal will appear that will offer the user 2 choices: Quick content creation and Customized content. For this specific action, the user will choose customized creation.

3. As the next step, the user has only 1 choice in the Content Plan section: Create content plan.

4. Enter the domain you’d like to target

5. Here, the user can either add a keyword/topic they would like to target.

6. Confirm Content Plan selection

3. Content briefs

The final step is turning chosen ideas into briefs that writers can follow. Briefs include a detailed outline, target personas, intent analysis, information gain, internal and external linking guidance, and a checklist for effective use. Brief customization lets product marketers add a point of view, desired style, tone, voice, expertise credentials, or even brand-approved proof statements, ensuring that the final article reflects brand identity. Briefs can target new content (“Create”) or optimize an existing page (“Optimize”).

A. Quick Content Briefs

1. Select “Create Content Document” from your Documents table. This is the starting point for generating a new content brief. (The Documents table is where all your content documents are listed.)

3. Choose the type of content brief you want to create. Next, you’ll be asked to select one of two options in the Quick Content Creation workflow: Create content brief for new content or create content brief for existing content.

3.1 Create a content brief for new content

Choose this if you are planning a brand new piece of content.

3.1.1 Enter the domain or URL for the new content. Once you select the new content option, you’ll be prompted to specify the domain (or website URL) where this content will be published. This ensures the brief is tailored to the correct site or client.

3.1.2 Add a target keyword or topic for the content. Provide a primary keyword or topic you want to target with this content piece. (For example, the main SEO keyword you’re aiming to rank for.) This helps the AI generate a brief aligned with your SEO goals.

3.1.3 After confirming the details, hit the Confirm and Submit button to generate the content brief. You’ll see a notification confirming that the content brief is being created. The platform will then redirect you back to the Documents table, where your newly created document will appear at the top of the list. The new document’s status will show as “Processing,” and the row will display a processing label in the Status column (with a loading indicator on the “Edit” button). This means the AI is working on compiling your content brief. Once processing is complete, the status will update, and you can open the document to view the generated brief.

3.2 Create a content brief for existing content

Choose this if you want to optimize an existing page on your site.

The user will select “Create content brief for existing content.”

3.2.1 Enter the URL of the existing page. After selecting the existing content option, input the full URL of the page you intend to optimize. This tells the tool which page’s content needs an SEO brief for improvement.

3.2.2 Select or enter a target keyword. You can either type in a new keyword/topic you want this page to target. Picking a keyword from your existing plan ensures the brief aligns with your ongoing SEO strategy.

3.2.3 Confirm the content plan selection. Just like with new content, the tool will suggest a content brief plan configured for optimization of the existing content. Review the suggested plan and confirm it. (The Advanced section is collapsed by default here as well, to avoid overwhelming you with technical details – you can leave it as is for a quick brief.)

3.2.4 Click “Confirm and Submit.” Submit the brief request after confirming all details. A confirmation message will appear, indicating the brief is being generated. You’ll be taken back to the Documents table, where the content brief for your existing page will now be listed at the top. It will display a “Processing” status (and the Edit button will be in a loading state) while the AI prepares your brief. Once the processing finishes, the document’s status will update, and you can click it to view the optimized content brief for your page.

By following these steps, you can quickly produce a high-quality content brief for any topic or page. Quick Content Briefs dramatically speed up the content planning process for SEO professionals – what used to take hours of research and manual writing can now be accomplished in minutes. This not only boosts your productivity but also ensures that each brief is rooted in a consistent, data-driven framework. Embracing Quick Content Briefs in your workflow means you spend less time on preliminary research and more time on refining content strategy and execution, all while maintaining SEO best practices throughout your content.

B. Customized Content Briefs

Customized Content Briefs deliver MarketMuse’s full brief-building power for advanced users who need precise control over templates, keywords, and advanced settings.

Overall flow:

1. Select “Create Content Document” from your Documents table. This is the starting point for generating a new customized content brief. (The Documents table is where all your content documents are listed.)

2. In the modal, choose Customized Content (instead of Quick Content Creation).

3. Pick one of two paths:

• Create content brief → new content

• Create content brief → existing content

3.1 Create a content brief for new content

3.1.1 Select a template (formerly subtype): Comparison, FAQ Collection, Guide, How-to Tutorial, etc.

3.1.2 Here, the user can either add a keyword/topic they would like to target. Picking a keyword ensures the brief aligns with your ongoing SEO strategy.

3.2.2 Enter the domain you’d like to target

3.2.3 (Optional) Paste additional customization inputs—tone, word count, competitor URLs, and more.

You can customize the content structure outline provided in the brief through various inputs, including:

Point of View (POV) — the core message you want to get across.

Expertise — the author’s depth of knowledge and proficiency

Personal Experience — personal stories or anecdotes

Personalization Detail — tailor content to meet specific needs, interests, or characteristics of the target audience

Style — ie, conversational, persuasive, academic, storytelling

Tone — ie, casual, humorous, or serious
Voice — ie, authoritative, quirky, inspirational, friendly

Proof Statement — factual or evidential statements

Linguistic Context — situational factors affecting language use, like cultural nuances, idiomatic expressions, and regional variations

Buyer/Information Journey — outline the path a potential customer or audience member takes from realizing a need to making a decision.

Intent Analysis — detail exactly what intent you want

Marketing and messaging references — list of references related to the style guide

Structuring — preferences on heading and paragraph structure

Fact Statements — verifiable facts

Target Market — guidance on persona, location, context, reading level

3.2. Review Advanced settings (collapsed by default). Adjust crawl depth, NLP thresholds, or outline granularity only if needed

3.2.5 Confirm & Submit. A toast confirms success; the new document appears at the top of the Documents table with a Processing badge until the AI finishes compiling your brief.

3.2 Create a content brief for existing content

3.2.1.1 Select a template (Comparison, FAQ, Guide, etc.).

Article (Universal) – A general-purpose template used when no other specific type fits. It provides a standard article structure (introduction, body sections, and conclusion) with prompts for questions, viewpoints, and related topics to ensure comprehensive coverage.
Product Review – A template for reviewing a single product. It guides writers to cover evaluation criteria, pros and cons, background context, comparisons, user testimonials, pricing analysis, technical specifications, warranty/support details, and ease of use.
Comparison – Designed for comparing two or more items. It includes an introduction, multiple comparison sections with questions and points of view, and a concluding recommendation; it also encourages considering the number of items, categories, and selection criteria.
FAQ Collection – Organizes frequently asked questions into themed sections. Each section contains multiple questions to answer, points of view to consider, and related topics; it also allows for categorization and targeted questions/answers.
How-to – A step-by-step template for completing an activity. It lays out sequential steps (each with a title) and includes questions, points of view, and related topics for each step.
Guide – A comprehensive guide template that includes an introduction, a logically ordered main body, and a conclusion. It prompts questions, viewpoints, and topics for each section and offers additional considerations to build an in-depth piece.
Local – Used for creating location-specific content. It provides local focus sections with questions, points of view, and related topics, plus recommendations to ensure the content resonates with the target area.
Listicle (Roundup Listicle) – A template for list-style articles. It lists items (each accompanied by questions, points of view, and related topics) and gives guidance on assembling a comprehensive list; it can generate a list if none is provided.
News/Event – Tailored for news or event coverage. This template emphasizes timeliness, fact-checking, quotations, analysis, and context. It includes sections with questions, points of view, and related topics to ensure complete and accurate reporting.

3.2.1.2 Here, the user can either add a keyword/topic they would like to target.

3.2.2 Enter the existing page URL you want to optimize.

3.2.3 (Optional) Add customization inputs to override defaults.

You can customize the content structure outline provided in the brief through various inputs, including:

Point of View (POV) — the core message you want to get across.

Expertise — the author’s depth of knowledge and proficiency

Personal Experience — personal stories or anecdotes

Personalization Detail — tailor content to meet specific needs, interests, or characteristics of the target audience

Style — ie, conversational, persuasive, academic, storytelling

Tone — ie, casual, humorous, serious

Voice — ie, authoritative, quirky, inspirational, friendly

Proof Statement — factual or evidential statements

Linguistic Context — situational factors affecting language use, like cultural nuances, idiomatic expressions, and regional variations

Buyer/Information Journey — outline the path a potential customer or audience member takes from realizing a need to making a decision.

Intent Analysis — detail exactly what intent you want

Marketing and messaging references — list of references related to the style guide

Structuring — preferences on heading and paragraph structure

Fact Statements — verifiable facts

Target Market — guidance on persona, location, context, reading level

3.2.4 Review Advanced settings as needed.

3.2.5 Confirm & Submit. You’ll see the same toast and Processing status until the optimized brief is ready.

Why SEO Specialists Choose Customized Briefs

Full stack control: Tweak every parameter—template, SERP sources, competitor set, tone, and more.
Template flexibility: Switch among How to, Comparison, or FAQ formats without rebuilding the brief.
Step-by-step clarity: The step counter keeps complex briefs error-free.
Deep optimization: By ingesting live URLs and your custom rules, MarketMuse pinpoints topical gaps and internal link opportunities.
Repeatable power: Save favorite presets and replicate winning setups in seconds.

If Quick Content Briefs are your “one click” option, Customized Content Briefs are the precision toolkit—giving power users granular control while automating the research and outline legwork.

Search is shifting from keyword-driven ranking to AI-driven answers. Generative search systems care about topical authority, structure, and relevance. Advanced semantic analysis and topical authority metrics help companies build clusters that engineer relevance at the model level. Teams must embed SEO best practices throughout the content lifecycle, not just apply them post publication.

By integrating Content Blueprint AI into Siteimprove, marketing teams can move beyond chasing keywords. They can build clusters around buyer questions, fill gaps that competitors miss, and demonstrate authority across topics.

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