Content Blueprint AI: Content Briefs

Whether you need a lightning-fast brief for everyday content or granular control for mission-critical pages, Siteimprove delivers two purpose-built workflows within its Content Blueprint AI functionality. Quick Content Briefs generates a fully optimized outline in seconds, perfect for high-volume production, while Customized Content Briefs lets power users fine-tune every parameter for maximum ranking impact. This guide walks SEO specialists through both options so you can choose the right path—speed or precision—without sacrificing quality.

A. Quick Content Briefs

Quick Content Briefs is a feature designed for rapid content brief creation within the Content Blueprint AI tool, using a predefined configuration to streamline the process. It allows SEO specialists to generate comprehensive, SEO-focused content briefs in just a few steps. By leveraging AI and preset templates, Quick Content Briefs save you time on research and manual setup, so you can focus on strategy and execution. This seamless integration into your workflow allows you to create optimized content plans without leaving your SEO platform.

Overall flow:

1. Select “Create Content Document” from your Documents table. This is the starting point for generating a new content brief. (The Documents table is where all your content documents are listed.) 
2. Choose “Quick Content Creation” in the modal that appears. A dialog will pop up offering two choices: Quick Content Creation and Customized Content. For a fast, automated brief, select Quick Content Creation (instead of Customized Content). This initiates the Quick Content Brief workflow using the default configuration. 
3. Choose the type of content brief you want to create. Next, you’ll be asked to select one of two options in the Quick Content Creation workflow: Create content brief for new content or create content brief for existing content. 

Create content brief for new content

1. Enter the domain or URL for the new content. Once you select the new content option, you’ll be prompted to specify the domain (or website URL) where this content will be published. This ensures the brief is tailored to the correct site or client. 

2. Add a target keyword or topic for the content. Provide a primary keyword or topic you want to target with this content piece. (For example, the main SEO keyword you’re aiming to rank for.) This helps the AI generate a brief aligned with your SEO goals. 

3. After confirming the details, hit the Confirm and Submit button to generate the content brief. You’ll see a notification confirming that the content brief is being created. The platform will then redirect you back to the Documents table, where your newly created document will appear at the top of the list. The new document’s status will show as “Processing,” and the row will display a processing label in the Status column (with a loading indicator on the “Edit” button). This means the AI is working on compiling your content brief. Once processing is complete, the status will update, and you can open the document to view the generated brief. 

Create content brief for existing content

Choose this if you want to optimize an existing page on your site. The user will select “Create content brief for existing content”

1. Enter the URL of the existing page. After selecting the existing content option, input the full URL of the page you intend to optimize. This tells the tool which page’s content needs an SEO brief for improvement. 

2. Select or enter a target keyword. You can either type in a new keyword/topic you want this page to target, or choose a keyword from an existing SEO activity plan (if you have one set up in SEO Enterprise for this page or project). Picking a keyword from your existing plan ensures the brief aligns with your ongoing SEO strategy. 

3. Confirm the content plan selection. Just like with new content, the tool will suggest a content brief plan configured for optimization of the existing content. Review the suggested plan and confirm it. (The Advanced section is collapsed by default here as well, to avoid overwhelming you with technical details – you can leave it as is for a quick brief.) 

4. Click “Confirm and Submit.” Submit the brief request after confirming all details. A confirmation message will appear, indicating the brief is being generated. You’ll be taken back to the Documents table, where the content brief for your existing page will now be listed at the top. It will display a “Processing” status (and the Edit button will be in a loading state) while the AI prepares your brief. Once the processing finishes, the document’s status will update and you can click it to view the optimized content brief for your page.

   By following these steps, you can quickly produce a high-quality content brief for any topic or page. Quick Content Briefs dramatically speed up the content planning process for SEO professionals – what used to take hours of research and manual writing can now be accomplished in minutes. This not only boosts your productivity but also ensures that each brief is rooted in a consistent, data-driven framework. Embracing Quick Content Briefs in your workflow means you spend less time on preliminary research and more time on refining content strategy and execution, all while maintaining SEO best practices throughout your content.

B. Customized Content Briefs

Customized Content Briefs deliver MarketMuse’s full brief building power for advanced users who need precise control over templates, keywords, and advanced settings. 

Overall flow:

1. Select “Create Content Document” from your Documents table. This is the starting point for generating a new customized content brief. (The Documents table is where all your content documents are listed.) 
2. In the modal, choose Customized Content (instead of Quick Content Creation). 
3. Pick one of two paths: 
   • Create content brief → new content
   • Create content brief → existing content 

Create content brief for new content

1. Select a template (formerly subtype): Comparison, FAQ Collection, Guide, How-to Tutorial, etc. 
2. Here, the user can add a keyword/topic they wish to target. 
3. Enter the domain you’d like to target 
4. (Optional) Paste additional customization inputs—tone, word count, competitor URLs, and more. 
5. Review Advanced settings (collapsed by default). Adjust crawl depth, NLP thresholds, or outline granularity only if needed. 
6. Confirm & Submit. A toast confirms success; the new document appears at the top of the Documents table with a Processing badge until the AI finishes compiling your brief.

Create content brief for existing content 

1. Select a template (Comparison, FAQ, Guide, etc.). 
2. Here, a user can add a keyword/topic they would like to target. 
3. Enter the existing page URL you want to optimize. 
4. (Optional) Add customization inputs to override defaults. 
5. Review Advanced settings as needed.
6. Confirm & Submit. You’ll see the same toast and Processing status until the optimized brief is ready. 

Why SEO Specialists Choose Customized Briefs

• Full stack control: Tweak every parameter—template, SERP sources, competitor set, tone, and more.
• Template flexibility: Switch among How to, Comparison, or FAQ formats without rebuilding the brief.
• Step-by-step clarity: The step counter keeps complex briefs error-free.
• Deep optimization: By ingesting live URLs and your custom rules, MarketMuse pinpoints topical gaps and internal link opportunities.
• Repeatable power: Save favorite presets and replicate winning setups in seconds.

If Quick Content Briefs are your “one click” option, Customized Content Briefs are the precision toolkit—giving power users granular control while automating the research and outline legwork.