Conversational Analytics (Ask AI)

Summary

Conversational Analytics is an AI‑powered chat experience built into Marketing Analytics. Using the Ask AI button available on every page, users can explore data, request explanations, and surface insights using natural language—no analytics expertise required.

Environment

• Marketing Analytics
• Conversational Analytics (Controlled Access period)

Issue / Question

What Conversational Analytics does, how to enable it, and who can use it.

Resolution

What Conversational Analytics Does

Conversational Analytics allows users to interact with their analytics data using natural language. Key capabilities include:

• Asking data‑related questions
  Example: “Which Key Metrics converted best in Germany last month?”
• Requesting performance summaries
  Example: “What are the top traffic sources contributing to Key Metric completions for ‘newsletter signups’ last week?”
• Surfacing anomalies and performance drivers
  Example: “Which pages had the largest drop in visits last quarter?”

Tips for Getting Accurate Results

• Ask specific, data-focused questions.
  Note: Accessibility and QA data are not supported.
• Include time ranges when possible.
• Reference exact object or campaign names to improve accuracy.

Data, Privacy & Security

• Your organization's data remains private and isolated.
• Data is not shared across accounts.
• The model is not trained on your data.
• Data is only used to generate responses within your active session.
• Conversational Analytics is built on the AWS Agent Core platform.
• Responses are generated using Claude Sonnet 4.5.

Who Can Enable Access?

During the Controlled Access phase:

• Admins and Owners can enable the feature.
• Access is opt‑in.
• Rollout is gradual; not all accounts will see the option at the same time.

How to Enable Conversational Analytics

1. Go to Analytics Settings in Marketing Analytics.
2. Open Controlled Access.
3. Toggle Conversational Analytics on.

Who Can Use Conversational Analytics?

Once enabled:

• All users in the account (except group‑access‑only users) can use the Ask AI button.

Where to Find the Ask AI Button

After enabling:

• The Ask AI button appears in the top‑right corner of every Marketing Analytics page.
• Selecting it opens a side panel where users can type or paste questions.

Additional Help

If you encounter issues or want to provide feedback:

• Use the in‑product feedback tool in the chat panel.
• Or contact Siteimprove technical support.