Are brand colors exempt from WCAG color contrast requirements?
Summary
There are no exceptions for brand colors in contrast rules. Only logos and brand names have limited exceptions.
Environment / Applicability
(Include only if it helps clarify the scope.)
- Product / Feature: Color contrast rules
- Version / Platform: Siteimprove Platform
- Audience: Designers, brand stakeholders, accessibility specialists
- Geographic / Language considerations: N/A
Question
WCAG does not provide an exception for brand colors, corporate design systems, or visual guidelines.
There is an exception for logos and brand names, but this is a specific case and does not extend to general use of brand colors.
As stated by WCAG:
“Corporate visual guidelines beyond logo and logotype are not included in the exception.”
Because of this, relying on brand colors alone does not satisfy accessibility requirements.
Answer (Concise, Informational)
- Adjust colors to meet contrast requirements:
- This may involve darkening or lightening colors slightly
- In some cases:
- Increasing text size may resolve the issue
- If not:
- Colors must be modified, even if this conflicts with branding
- Organizational constraints do not override accessibility requirements
Additional Details (Optional)
Use only if more clarity adds value.
Examples:
- Important limitations
- Usage notes
- Variations by plan/role/region
- Common follow‑up questions (“Can I…?”, “Does this include…?”)
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