What Are Siteimprove Analytics Endpoints?

Summary

Siteimprove Analytics endpoints are the destinations where collected website tracking data is sent for processing within the Siteimprove platform

Overview

Some third-party tools (e.g., consent managers or cookie scanners) may list endpoints like struggle.aspx. These tools can sometimes provide incomplete or inaccurate descriptions, leading to confusion.

This article explains:

• What each endpoint does
• Why it appears in reports
• How it relates to privacy and compliance

What are Siteimprove Analytics endpoints?

Endpoints are URLs used by Siteimprove Analytics to collect specific types of data about how visitors interact with your website.

Each endpoint corresponds to a different type of tracking function.

How Siteimprove Analytics endpoints work

Endpoint descriptions

Use a clean, scannable list (chatbot-friendly):

• image.aspx
   Collects data related to page views.
• heat.aspx
   Collects data used for behavior maps (e.g., clicks, scrolling).
• struggle.aspx
   Collects data used to identify user struggle (e.g., frustration signals).
• event.aspx
   Collects custom event data defined on your site.
• search.aspx
   Collects data related to on-site searches.
• ping.aspx
   Tracks continued activity on a page (session activity).
• /r/observe
   Collects session replay data.

Why Analytics endpoints are important

Privacy and data collection

These endpoints:

• Do not collect personal information
• Are used only to: 
  • Understand user behavior
  • Improve website usability
  • Optimize the visitor experience

Additional details / Considerations

Why do tools sometimes show only one endpoint?

Some third-party tools:

• May detect only a subset of endpoints
• May misclassify endpoints as cookies or sessions
• May generate generic or inaccurate descriptions

This can result in:

• Missing endpoints (e.g., only struggle.aspx)
• Incorrect labeling (e.g., “session duration” confusion)

Important note about third-party tools

Siteimprove:

• Does not control how third-party tools (e.g., Cookiebot) report data
• Cannot guarantee the accuracy of their descriptions

For questions about how a specific tool reports endpoints, contact that tool’s provider.