Who can set a Site Target and how does it work?

Summary

Setting a Site Target is limited to account owners and administrators, applies to the entire site (not individual groups), and helps organizations align accessibility progress with their internal goals while supplementing the DCI score.

Environment / Applies To

• Siteimprove Platform
• Accessibility Module
• Account owners, administrators, and users

Answer

Who can set a Site Target?

Setting a site target is restricted to account owners and administrators, while the target is visible to all users.
 The Site Target can be edited and updated by the administrator at any time. Settings can be edited and changed, allowing other roles to also set the target.

Can the “target setting” apply to just one group within a site?

No, the target covers the whole site or URL. It is not possible to have different targets within one site, for the reason that, ideally the entire website experience is meeting one level of conformance (or best practice).

However, it is possible to have different site targets on an account.

What are the benefits of setting a Site Target?

The Site target is meant as a supplement to the DCI score, turning it into a progress tool that feels relevant to the individual organization. While the DCI works well for benchmarking, i.e. comparing your organization to others in the industry, it doesn’t reflect the actual goal of many organizations.

With a site target set, the organization can work focused on its own specific compliance goal, while still seeing it in relation to the total DCI.

Benefits include:

• A visual display of your accessibility goal inside the platform. The setting is clearly defined by the target icon on the DCI score and can be updated at any time.
• A more customized feel. This way, the platform reflects your internal goals only and shows support for your organization’s Accessibility Statement or overall strategy for web accessibility.
• Education on best practices to optimize user experience. Accessibility checks are included and look for the best practices in the implementation of code and content, beyond basic WCAG conformance.
• The ability to exclude WCAG Level AAA checks from view. Most organizations are focused on Levels A and AA only. Level AAA issues can be removed from your daily view of the platform.

What does Siteimprove recommend as a site target?

Siteimprove recommends fixing all WCAG compliance and best practices rules, but at the same time acknowledges that a lot of our customers are focusing on WCAG 2.1 AA.