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What Is Search Engine Traffic in Analytics?

Modified on: Wed, 17 Jun, 2026 at 10:46 PM

Answer

Search engine traffic includes visitors who arrive at your site via search engines.

Definition

Search engine traffic includes visitors arriving via search engines. Traffic coming from search engine referrers, such as Google, Bing, Baidu, Yahoo, etc. The Referrals number in the table on this page shows the number of times someone clicked a link on the search domain that led to the website.

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