Why Are Pages Not Receiving Visits in Siteimprove Analytics?

Summary

Pages may receive no visits due to discoverability issues, poor content labeling, lack of search visibility, or because the page is not relevant to visitors.

Problem

There can be a number of reasons pages are not being visited.

Causes and Explanations

• Page is difficult to find in navigation
  • The page is too difficult to find using the website’s navigation.
• Poor page titles or headers
  • The page has a page title and/or header that does not properly describe its contents.
• Poor internal search visibility
  • The page is difficult to find through the website's internal search.
• Poor external search visibility
  • The page is difficult to find through external search engines.
• Page is not relevant to visitors
  • The page is irrelevant for the website’s visitors.

Resolution / What to Do

• Improve the content of the page and/or make it easier to find
• Optimize navigation so users can locate the page more easily
• Improve page titles and headers to better reflect content
• Optimize the page for internal and external search
• Only delete the page if it is actually irrelevant and not required