How to Set Up and Test a Funnel in Siteimprove

Summary

To create a Funnel in Siteimprove, go to Funnels in Analytics, define a sequence of steps using pages or events, test the setup, and add the funnel to start analyzing user progress.

Overview

This article explains how to create and configure a Funnel in Siteimprove Analytics by defining a sequence of user interactions—such as page visits or events—to track how visitors progress toward a goal. It walks through accessing the Funnels feature, setting up steps, testing the configuration, and viewing detailed results to analyze user behavior and conversions.

Steps

Adding a Funnel

1. Go to Analytics > Behavior > Funnels.
2. Click Create Funnel and give it a name. 
3. Add two or more steps such as Pages visited and/or Events triggered.
4. You can test that the Funnel works using Test Funnel - this will apply the funnel to last month's data.
5. Click Add Funnel.

View detailed data

If a funnel is not showing detailed data, then you need to select the maximized option in the upper right hand corner.