Marketing Learning Hub Courses

Summary

The Marketing learning path includes courses covering AI-powered content creation, funnel analysis, marketing performance dashboards, advertising optimization, event tracking, user behavior analysis, visitor engagement, and UX insights. These courses help marketing, analytics, and UX teams improve content performance, campaign effectiveness, user engagement, and business outcomes using Siteimprove solutions.

What Marketing courses are available in the Learning Hub?

AI Generate (TM)

Language: English

Estimated Time to Completion: 00:15min

Description: If you’re looking to incorporate AI into your content strategy (or want to take your AI strategy to the next level), look no further. Our new integrated function, AI Generate TM, brings more smart automation directly into your Siteimprove solution, making it easier for you to create SEO-optimized, flawless content in seconds.

Funnel Comparison

Language: English

Estimated Time to Completion: 00:30min

Description: Funnel Comparison makes it easier to see the business impact of those funnel improvements by helping you gain an understanding of changes in funnels and funnel performance over time, without the need for complex data analysis.

Marketing Leaders Dashboard

Language: English

Estimated Time to Completion: 00:15min

Description: This lesson focuses on helping marketing leaders optimize their company's digital experience and ensure profitable marketing investments by leveraging Siteimprove's Marketing Leaders Dashboard. You will explore the challenges of managing a growing digital presence and fragmented data and experience a holistic view of marketing performance. Siteimprove's Marketing Leaders Dashboard offers a high-level, cross-functional insight, enabling leaders to effectively make informed decisions and track their return on investment.

Maximizing your Return on Ad Spend

Language: English

Estimated Time to Completion: 00:30min

Description: This course shows you how to connect your Google Ads account to Siteimprove Ads, audit campaigns for improvements, and apply insights to optimize Quality Scores, landing pages, and budgets.

No-code Event Tracking

Language: English

Estimated Time to Completion: 00:15min

Description: Learn to utilize the Event Tracking tool within the Siteimprove platform to capture, track, and analyze user interaction.

Struggle Detection Quick Start

Language: English, German, Spanish

Estimated Time to Completion: 00:05min

Description: This course is designed for marketing, web analytics, and UX teams who use Siteimprove’s Marketing Analytics. You’ll learn how to use Struggle Detection to uncover why users struggle—beyond basic traffic metrics. In just a short session, you’ll learn to spot frustration signals, prioritize high-impact pages, and take steps that improve user experience and campaign results.

Session Replay Quick Start

Language: English, German

Estimated Time to Completion: 00:10min

Description: This course is designed for marketing, web analytics, and UX teams who use Siteimprove’s Marketing Analytics. You’ll learn how Session Replay helps you watch real user behavior, spot friction like rage clicks or endless scrolling, and connect those insights to funnels, key metrics, and page views.

Top Paths

Language: English

Estimated Time to Completion: 00:15min

Description: Learn to understand and utilize the Top Paths analysis within the funnels Behavior Map of your dashboard, allowing you to optimize your sites user navigation experience.

Visitor Engagement Score

Language: English

Estimated Time to Completion: 00:15min

Description: Learn to utilize the Siteimprove Visitor Engagement Score tool to analyze visitor engagement and optimize your user experience.