SEO/AEO Learning Hub Courses

Summary

The SEO learning path includes courses covering SEO fundamentals, the relationship between SEO and accessibility, keyword research, content optimization, competitor analysis, backlinks, measurement, and SEO activity planning. These courses help you build a sustainable SEO strategy and improve your organization's organic search performance.

What SEO courses are available in the Learning Hub?

SEO & Accessibility

Language: English

Estimated Time to Completion: 01:00hr

Description: Both SEO and Accessibility, at their core, focus on providing what your users want with unique, concise, and descriptive content.

SEO Fundamentals

Language: English

Estimated Time to Completion: 01:00hr

Description: Marketing activities used to improve organic search performance are related to ensuring search engines can crawl, index, and interpret your content, but they also have everything to do with meeting searchers’ needs with quality content and a great user experience. This course introduces key goals and activities necessary to be effective at SEO as you compete to improve your organic presence.

Course Name: Building a Sustainable SEO Strategy: Backlinks & Measurement

Language: English

Estimated Time to Completion: 01:00hr

Description: Learn to build a sustainable SEO strategy by mastering backlinks and measurement through comprehensive analysis and performance metrics.

Course Name: Building a Sustainable SEO Strategy: Competitor Analysis

Language: English

Estimated Time to Completion: 00:30min

Description: Competitor Analysis helps analyze your online presence against key competitors and the competitive landscape for your monitored keywords to get inspiration for new keywords to start monitoring. This course teaches you how to refine your Activity Plans with competitors in mind.

Course Name: Building a Sustainable SEO Strategy: Content Optimization

Language: English

Estimated Time to Completion: 00:30min

Description: Part of a successful SEO strategy is to write content that helps your website to rank for relevant searches. This course teaches you how to indicate what pages you want to rank for a keywords with engaging, inviting, and simple content.

Course Name: Building a Sustainable SEO Strategy: Keyword Research

Language: English

Estimated Time to Completion: 00:30min

Description: Learn how keyword research and monitoring shows how well your site ranks for the keywords, how the position of your site changes over time, and how much competition there is for each keyword.

Course Name: Building a Sustainable SEO Strategy: Overview & Activity Plans

Language: English

Estimated Time to Completion: 00:30min

Description: The Siteimprove Intelligence Platform is a powerful tool and can be leveraged to help your organization realize SEO benefits. Learn about how to start an SEO strategy and how to use Siteimprove’s SEO tool to get prepared with Activity Plans.

Related Questions

Which SEO course should I take first?

Start with SEO Fundamentals to learn the core principles of search engine optimization before progressing to strategy-focused courses such as keyword research, content optimization, competitor analysis, and backlinks.

Which courses are part of the Building a Sustainable SEO Strategy series?

The following courses are included in the series:

• Building a Sustainable SEO Strategy: Overview & Activity Plans
• Building a Sustainable SEO Strategy: Keyword Research
• Building a Sustainable SEO Strategy: Content Optimization
• Building a Sustainable SEO Strategy: Competitor Analysis
• Building a Sustainable SEO Strategy: Backlinks & Measurement

What topics are covered in the SEO learning path?

The SEO learning path covers:

• SEO fundamentals
• SEO and accessibility
• Activity plans
• Keyword research
• Content optimization
• Competitor analysis
• Backlinks
• SEO measurement
• Organic search performance