Siteimprove Ads Overview

Summary

The Ads product is divided into six areas that help you understand online advert activity and identify actionable areas for improvement.

Ads module features

• Ad Overview provides high-level graphs, high-level account information, and three key areas to optimize.
• Insights analyzes your Ads data and provides you with an overview of the most impactful actions you can take.
• Quality Score Analysis gives high-level information on the account level quality score and allows you to drill down to the keyword level and see what needs to be done to improve the quality score and save money.
• Landing Page Optimization reviews ad traffic and highlights up to 32 conversion blockers. These are prioritized by severity level and can be dismissed if preferred for 30 days.
• Budget Analysis breaks your paid effort into two areas: justified spend vs. unjustified spend. This is based on the conversion data you have set up in Google Ads or Google Analytics.
• Data Explorer contains a wealth of knowledge. Historical Comparison, locations, campaign, ad group, ads, and all keyword-level data can be found here. Here you can view details including what keyword receives the most clicks. We also identify any misspellings in your Ads.