Understanding the Insights Stream

Summary

Siteimprove’s Insights Stream analyzes your Ads data and provides an overview of the most impactful actions, so you don’t need to do complex data analysis.

Overview

When optimizing paid search, there are many different actions to choose from, and understanding where to start or how to make the biggest impact is challenging. Insights allow you to focus on the most impactful actions across budget analysis, keyword performance, landing page, and quality score optimization.

• Get a quick and easy-to-understand overview of the most impactful actions across budget analysis, keyword performance, landing page, and quality score optimization.
• Increase efficiency by focusing your time on where it really matters.
• Take advantage of the Insights Stream out-of-the-box, or customize your feed further for thresholds specific to your business.

Some insights might be more relevant to you than others. You can prioritize these insights so you can track their performance.

Insights can be seen and prioritized at: Ads > Insights.