Configure Brand Voice Profiles in Brand Consistency

Summary

Create brand voice profiles to define tone words, descriptions, examples, and AI-backed improvements for brand voice evaluation.

You can create a brand voice profile that lists the tone words for your brand.

A brand voice profile should be given a name and description for easier identification. Up to 4 tone words can be defined under a profile. 

Understand Brand Voice Tone Definitions

Use tone definitions to explain on-brand tone words, off-brand boundaries, descriptions, and examples that guide Brand Consistency’s AI assessment.

1. On-brand tone word: The tone word itself. E.g. Confident
2. Off-brand tone word: This is the tone that must be avoided. In effect, it sets the boundary of the on-brand tone word. For e.g. Pushy. Taken together, the on-brand and off-brand tone words provide guidance on the brand voice. In the above example, Confident but not Pushy is how the brand voice is represented. Up to 3 off-brand tone words can be specified.
3. Tone description: A formal definition of the tone word in your words. Typically, this is part of the brand book.
4. Tone examples: A list of examples that shows the correct use of the tone. Items i-iv are fed into Brand Consistency’s AI algorithm that assesses brand voice. It is, therefore, important to provide a clear description and a list of relevant examples in the definition.

Note: The brand voice functionality has been evaluated exclusively for English content at this time.

Improving brand voice definition 

You can further refine the tone word definition using AI-backed suggestions that evaluate the definition for consistency and correctness.