What Are UTM Presets in Siteimprove Analytics?
Summary
UTM Presets in Siteimprove Analytics are pre-configured UTM parameters used to quickly build campaign links and reduce manual errors.
Overview
UTM Presets are pre-configured UTM parameters for use when building UTM links for Campaigns. UTM Presets can be thought of as a library of UTM parameter values.
One benefit of using UTM Presets is that you can avoid typing the value/name pairs repeatedly, therefore reducing the possibility of typos and manual errors when creating UTM links.
Where to Find UTM Presets
The UTM presets can be found at: Analytics > Campaigns > UTM Presets.
Types of UTM Presets
Source presets
A source can be considered as the location where a link is placed (e.g. newsletter/LinkedIn). We provide several common sources to choose from and give the possibility to add your own.
Medium presets
The traffic medium on which the link was clicked (e.g. email/social). We provide some typical medium types and again you also have the possibility to add your own.
Source/Medium Preset Pairs
If you repeatedly use the same source/medium pairs when monitoring campaigns, then using source/medium preset pairs will save you time. Some common pairs are provided, and you have the possibility to add your own source/medium pairs.
Key Takeaway
Once you've added the pairs and saved the changes, these presets can be used to quickly create UTM links for future campaigns.
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