How to setup Marketo integration

Landing Page Integration enables Siteimprove to identify your landing pages so that Siteimprove can run checks to detect any possible issues. With this Marketo integration, landing pages will be monitored for issues in the same way as the sites on your subscription. Fixing issues detected on landing pages helps:

• Ensure consistent, error-free content
• Minimize page load times
• Understand visitor traffic and behavior
• Optimize content for higher engagement
• Remove roadblocks to conversion

Note: You need to be an Account Owner or Administrator to add or configure a landing page integration.

This article explains how to set up the Marketo landing page integration including: 

• Preparation
• Set up the Marketo Landing Page Integration

Siteimprove uses the Siteimprove JavaScript code to identify your landing pages. If you have already added the Siteimprove script on the landing pages, you can skip the preparation step.

Once the script is present, Analytics data for the landing pages can be found in the Analytics module if the page is part of a current Analytics site. Otherwise, you can add a new Analytics site to include the landing page.

Siteimprove starts an automatic single page check as soon as a landing page, with the Siteimprove script has been visited. This check will complete a few minutes later and then results can be seen in the platform.

Preparation

Ensure you have placed the Siteimprove script on your Marketo landing pages

• In Marketo, go to Design Studio
• Expand Landing Pages in order to show the templates
• Select the Template you wish to edit and click on Edit Draft
• Insert the code snippet in your template

Read more about editing a Marketo Landing Page template

You can find out more about the Siteimprove Analytics Script in "Adding Siteimprove Analytics JavaScript to your website.

Identify the domain of your Marketo landing pages

• Go to the Admin area in Marketo and click Landing Pages
• Make a note of the domain used for your landing pages for use later in the configuration

Set up the Marketo Landing Page Integration

• Navigate to Integrations > Integrations Overview from the main menu.
• Click on the "Add page" button.

To add your landing pages

• Step 1: Make sure the Siteimprove script is present on the landing pages. 
• Step 2: In the field under "Identify your domain", enter the landing pages base URL (domain) noted from the Marketo Settings earlier. 
  • Siteimprove will identify if we already monitor the URL via Siteimprove Analytics script if not, you will be instructed to add the domain to an existing site. 

• Step 3: Under "Add URL Parameters" you have the option to add parameters that change the content of your landing page (e.g. localization parameters). Siteimprove will preserve these specific parameters in the URL structure.
• Step 4: Under "Select a site" select the content site that the landing page URLs will be associated with. Siteimprove will identify and recommend a site based on the domain URL.

Note: We recommend that you use a separate site exclusively for your landing pages.

• You can also select a tag or create a new tag if you want your landing pages to be tagged automatically. Learn more about page tagging in the article- Page tags FAQ.
• Click "Save".
  • Siteimprove will identify landing pages that were created or visited in the last three months (if the analytics script was previously added). These landing pages will then be crawled as part of your content suite.
• Click "Continue" to confirm the settings and finalize the setup.
  • Adding landing pages can affect your DCI® score.

• You are then presented with an integration complete message.  

The first time a landing page with the Siteimprove script is visited, Siteimprove will be notified and checks such as (Quality Assurance, Accessibility, Policy, SEO) will be carried out. We will then identify content optimization opportunities via modules in the Siteimprove platform.

The Marketo landing pages will be visible within your Quality Assurance module and can be found under Quality Assurance > Inventory > Pages.

Note: If you have A/B test implemented on landing pages, contact Siteimprove technical support to handle different A/B test parameters.

Note: Siteimprove is happy to help with questions regarding configuring the integration. Siteimprove does not provide support or product help for the third-party software with which you are connecting.