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The Marketing Performance solution and its related products

Modified on: Tue, 29 Nov, 2022 at 1:25 PM

Marketing performance helps you maximize the marketing impact of your content efforts. The Marketing Performance solution includes the following Siteimprove products:

Marketing Performance

Accessibility

QA

Policy

Performance

SEO Advanced

Ads

Analytics

Make sure your account is set up

Before you get to work, your Account Owner will need to set up users, sites, integrations, etc.

Check out How to get started as an Account Owner/Administrator of Siteimprove for set-up information.

Start on your Marketing Performance goals

Once your sites have been added, you can start work on your Marketing performance goals. The documentation below will assist you in learning the basics for each product within Marketing Performance.

GoalRelated articles

Content Experience: Improve accessibility, content quality, and performance

SEO Advanced: Optimize your website to improve search engine rankings

Ads: Audit your ads campaigns for improvements in ads, landing pages, and budgets

Analytics: Gain insights into visitor behavior to make data-driven decisions

Start your Siteimprove training journey with Frontier

Siteimprove Frontier is your solution for online training on topics including Inclusivity, Marketing Performance, Content Experience, and more! Based on Siteimprove’s expert knowledge and experience in the field, Frontier courses are your greatest ally for creating an inclusive and optimized experience for every site visitor. Learn more in the article "Siteimprove Frontier: Your solution for online training".

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