Marketing Performance Overview
Maximize the Impact of Your Digital Marketing Efforts:
The Marketing Performance solution helps your team understand, optimize, and improve the performance of your digital content. By connecting insights across accessibility, SEO, analytics, and ad performance, Siteimprove empowers you to make smarter decisions, increase engagement, and achieve a higher return on your digital investments.
This article will help you:
Set up your account and connect your websites and integrations
Explore each product within Marketing Performance
Identify where to start based on your goals
Continue your learning through the Siteimprove Learning Hub
Included Products:
The Marketing Performance solution includes the following Siteimprove products:
| Product | Description |
|---|---|
| Accessibility | Ensure your content is inclusive and accessible to all users, improving both reach and compliance. |
| Quality Assurance (QA) | Detect broken links, misspellings, and other content errors that can impact brand trust and SEO performance. |
| Policy | Create and enforce consistent brand, tone, and compliance standards across your marketing content. |
| Performance | Measure and improve how quickly your pages load to enhance user experience and search rankings. |
| SEO Advanced | Optimize your site for search engines with advanced keyword, content, and technical SEO insights. |
| Ads | Audit your ad campaigns to identify opportunities for improving ad copy, landing pages, and budget allocation. |
| Analytics | Gain actionable insights into visitor behavior to guide your marketing and content strategies. |
Before You Begin:
Before you start exploring the Marketing Performance tools, make sure your Account Owner has completed the setup process. This includes:
- Adding users and assigning appropriate roles and permissions
- Connecting websites, analytics tools, and ad accounts
- Verifying integrations and domain tracking
Learn more: How to get started as an Account Owner/Administrator of Siteimprove
Once your setup is complete, Siteimprove will automatically start collecting performance, SEO, and analytics data from your connected sites and campaigns.
Start Working Toward Your Marketing Goals:
Once your setup is complete, you can begin focusing on your marketing objectives. The resources below will help guide your progress across different focus areas.
| Goal | Where to Start | Helpful Resources |
|---|---|---|
| Enhance Content Experience | Use Accessibility, QA, and Performance tools to improve quality, inclusivity, and page speed. | Improve the Content Experience |
| Boost Search Visibility (SEO) | Use SEO Advanced to analyze keywords, monitor technical issues, and optimize on-page content. | Getting Started with Siteimprove SEO Advanced SEO: Technical and Content Issues |
| Optimize Ad Campaigns | Review ad performance and identify opportunities to improve return on ad spend (ROAS). | Getting Started with Siteimprove Ads |
| Understand Visitor Behavior | Use Analytics to see how users engage with your site and identify opportunities for improvement. | Getting Started with Siteimprove Analytics |
| Maintain Brand and Compliance Standards | Create custom rules in Policy to ensure your marketing aligns with brand and compliance requirements. | Creating Policies Make Your Own Rules |
Tip: Combine insights from SEO, Ads, and Analytics to gain a complete view of your marketing funnel — from traffic sources to on-site engagement and conversion behavior.
Continue Your Learning Journey:
The Siteimprove Learning Hub offers expert-led, self-paced courses that help you get the most from your Siteimprove solutions.
Explore courses on Accessibility & Digital Governance, Marketing Performance, and Content Experience to expand your skills and drive better results.
Learn more: Siteimprove Learning Hub: Your solution for online training
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