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Nov. 6th, 2024 - November release update

Modified on: Thu, 7 Nov, 2024 at 8:53 AM

This article gives a high-level overview of all the updates released as part of our 2024 November release on November 6th. Some releases are for a limited audience (BETA) only and some releases in the November release are for general availability. If you are part of the BETA program related to any of the highlighted BETA features, you will be contacted directly by Siteimprove.

For information on the value of each release, and how to find and use each feature, explore the links in each of the following sections. 

Content in this release note

Improvements in the November release

Read more about the featured highlights and updated parts of the platform in each of the following sections.

Marketing Performance

  • New feature: Social Media Performance (BETA)
    • Social Media Performance empowers marketing leaders to manage their Facebook and LinkedIn advertising campaigns from a single platform, providing real-time analytics, cross-channel performance insights, and an intuitive interface to optimize ad spend, increase campaign effectiveness, and improve ROI.
      Key features are: 
      • Centralized Facebook and LinkedIn reporting dashboard.
      • Comprehensive ad performance metrics.
      • Cross-channel performance comparison.
      • Real-time insights.
  • New feature: Competitor Analysis & Market Intelligence (BETA)
    • Siteimprove’s Competitor Analysis & Market Intelligence empowers marketing teams by offering detailed, real-time insights into competitors’ SEO and content strategies. This helps marketers stay ahead of the competition by identifying keyword opportunities, uncovering content gaps, and gaining the upper hand in organic search performance. Unlike manual research tools, Siteimprove provides automated, actionable intelligence that allows teams to optimize their strategies and maximize ROI with minimal effort.
      Key features are: 
      • Competitor keyword analysis 
      • Backlink monitoring 
      • Content performance insights 
      • Automated competitor tracking 
  • New feature: Brand Consistency (BETA)
    • Brand consitency provides a comprehensive, AI-powered brand validation solution that enables content teams to maintain consistent, on-brand experiences across all digital platforms – improving workflow efficiency and ensuring adherence to brand guidelines at scale.
      Key features are: 
      • Brand visual design validation
      • Brand voice validation
      • Flexible validation breadth
      • Detailed brand page reports
  • New feature: Marketing Leader Dashboards (General Availability)
    • The Marketing Leader Dashboard provides marketing leaders with a centralized, high-level view of their digital performance across all channels, empowering them to make data-driven decisions, optimize marketing investments, and track ROI from a single platform. This simplifies reporting and enhances strategic oversight, ensuring that leaders can focus on growth and efficiency without the burden of fragmented data.
      Key features are: 
      • Combined high-level overview
      • Automated roll-up reporting
      • ROI and key metric performance
      • Website health overview
  • New feature: Bulk Keyword Import (General Availability) 
    • Siteimprove’s Bulk Keyword Import offers an efficient, scalable solution for managing large keyword datasets. Unlike manual or piecemeal processes that are error-prone and time-consuming, Siteimprove enables seamless bulk uploads and monitoring, helping enterprises quickly integrate, optimize, and adjust their SEO strategies based on real-time insights.
      Key features are: 
      • Bulk keyword upload (up to 50K keywords)
      • Error reporting and correction
      • Support for CSV and Excel formats
      • Advanced keyword monitoring

Inclusivity

  • New feature: Accessibility Code Checker (BETA)
    • We bring our accessibility checker to the tools that developers use daily. Called CI/CD tools (Continuous Integration and Continuous Delivery/Deployment), they help DevOps automate the process of testing and delivering code changes, enabling developers to efficiently build, test, and deploy their software applications. It’s part of the shift-left movement, working catch issues and remediate issues before Web Ops have to fix the broken pieces and go back to developers, designers, and other team members are asked to revisit the issues. Save time and resources by caching accessibility issues before the code goes into production and hits your live content.
      Key features are: 
      • Local terminal output
      • Real-time issue identification
      • Page Report Generation
      • CI/CD Gatekeeping
  • New feature: New Accessibility Site Target Score (General Availability) 
    • Accessibility Site Target Score allows you to define your accessibility goals and track your progress through an easy-to-understand, customizable scoring system that delivers a site-specific target score from 0% to 100%. This empowers you to easily report your achievements and compare progress across multiple sites, enhancing visibility and clarity for both your teams and leadership.
      Key features are: 
      • Progress tracker
      • Customizable accessibility scoring
      • Automated accessibility score calculation

Integration updates

  • New feature: Content Assistance for Email Marketing Platforms (BETA) 
    • This content assistant solution ensures email marketers can seamlessly validate compliance, quality, and accessibility directly within their email creation platforms. It avoids mistakes and delivers high-quality, policy-compliant campaigns every time. This helps reduce risks and enhances ROI by ensuring every email meets legal and company standards before it’s sent.
      Key features are: 
      • Built-in accessibility checks
      • Policy and quality checks
      • Seamless integration with email platforms
      • Automated Policy Compliance Checks
  • New integration: Optimizely multi-channel Content Management Platform integration (General Availability) 
    • This integration gives you the ability to ensure content quality at every stage, with real-time feedback on SEO, accessibility, and compliance. Integrating Siteimprove’s advanced insights directly into Optimizely’s CMP boosts efficiency and ensures every piece of content meets the highest standards before it’s published.
      Key features are: 
      • Integration with Optimizely’s CMP
      • In-context accessibility and policy checks
      • Real-time SEO insights
      • Automated quality checks
    • This update was released on June 27th, 2024.

General platform updates

  • Update: Crawler: Update of the Javascript crawling (General Availability) 
    • We are making sure that all customers get migrated to crawler-evaluated JavaScript.
    • This is being communicated individually to applicable clients.
  • Update: Third-party identity solution / Single Sign On (SSO) (General Availability) 
    • We are enhancing our security when logging into the Siteimprove platform by updating the login system with a new engine. 
    • Customers will be migrated in batches and communication will happen in collaboration with our Customer Success Executives team.
    • This is a batched roll-out and you will be informed when the engine has been updated for you.

How to find and use the new features/updates

Social Media Performance (Marketing Performance) (BETA)

Social Media Performance is found in the main navigation.

  1. Go to the Siteimprove platform
  2. In the main menu click 'Social Media Analytics'
    The image highlights the "Social Media Analytics" tab in the left sidebar of the Siteimprove platform using a red arrow. The arrow directs the user's attention to this feature, suggesting its relevance or importance within the context of the dashboard. Other sections, such as the Digital Certainty Index (DCI), Quality Assurance, Accessibility, and Analytics, are visible but not the main focus of the image.
  3. Choose either 'Facebook Ads' or 'LinkedIn Ads' and 'Social Media Settings'
  4. If you choose 'Facebook Ads,' for example, you can see the overall performance of the connected Facebook account:
    Overview of the overall performance (shown in numbers) of a random Facebook account
  5. When you scroll down, you will see detailed information about campaigns relevant to the Facebook account that is being analyzed:
    Overview of the campaign performances (shown in numbers) of a random Facebook account
  6. In 'Social Media Settings' you can manage the connection between the Siteimprove platform and, for example, your LinkedIn account:
    Linkedin settings where you can connect or disconnect a linkedin account as well as see the connected accounts
  7. When you connect a new account (either Facebook or LinkedIn) the system will pull information into the Siteimprove platform and then present the data under 'Facebook Ads' and/or 'LinkedIn Ads':
    Blue ring loading information from a connected linkedin accout

Additional information

Competitor Analysis & Market Intelligence (Marketing Performance) (BETA)

This feature is found within your SEO Advance or SEO Enterprise menu structure. 

  1. In the main menu go to ‘SEO Advance/Enterprise’
  2. Go to ‘Research’
  3. Unfold ‘Competitor analysis’
    Arrow pointing at the sub menu item 'Research' in the SEO overview
  4. In the ‘Domain comparison’ menu you can add the domains you would like to analyze:Adding domains in the comparison menu
  5. Compare the data from the domains you have chosen to analyze.
    Example of how data between different domains are visualized

Brand Consistency (Marketing Performance) (BETA)

The brand validation solution is a new feature found in the main menu. The feature is called ‘Brand’ and has its own logo. 

  1. Go to the main menu
  2. Click on ‘Brand’
    New "Brand" menu item in the Siteimprove platform
  3. In the overview within the ‘Brand’ menu, you can create new ‘Brand kits,’ run a brand check, and review your brand issues
  4. To create a new ‘Brand kit’, click ‘+ Create new’.
  5. You can create a text style, color, or brand voice kit:
    Dropdown where you can add kits within the Corporate Brand Guidelines
  6. When a kit has been created you can run a brand check by clicking ‘Run brand check’
     Run a brand check by clicking the blue button
  7. When running a brand check you can choose either to run a check on a single page or the entire website:
    Selector where you choose what to check
  8. Any issues found when running the check will be presented in the ‘Brand issues’ tab:
    Brand issues tab with an empty list
  9. This is wher you can fix the issues as they occur on the sites you have checked

Additional information

Marketing Leader Dashboards (Marketing Performance) (General Availability)

The Marketing Leader Dashboard is found in the main menu structure where several dashboards can be enabled in the dashboard overview.

  1. Go to ‘Dashboards’ in the main menu
  2. In the dashboard overview use the dropdown menu to choose the dashboard you would like to view:
     Dropdown menu on the main dashboard where the marketing leader dashboard can be selected
  3. Choose ‘Marketing leader dashboard'
     The actual marketing leader dashboard where the user can choose to view data from 4 tabs
  4. In the dashboard, there are several insights to analyze when creating a high-level overview of your digital performance:
     Dashboard where additional information can be found when scrolling down

Additional information

Bulk Keyword Import (Marketing Performance) (General Availability)

Bulk Keyword Import is found in your ‘SEO Enterprise’ menu structure in the main navigation within the platform.

  1. Click on ‘SEO Enterprise’
  2. Go to ‘SEO settings’
  3. Select ‘Bulk keyword import’
    Bulk keyword import page in SEO settings with options for quick import (paste keywords) or file upload (up to 100,000 keywords). Includes input box and "Import keywords" button. Left sidebar shows navigation options.
  4. In the 'Import history tab' you can see the past imports.
    Import history page within the Bulk keyword import section of SEO settings. Displays a table with details like date, import type, keywords imported, errors, user, and status (e.g., "Importing" or "Done"). Tabs at the top allow switching between quick import, import from file, and import history. Pagination controls are at the bottom, and the left sidebar includes navigation options.

Additional reading

Accessibility Code Checker (Inclusivity) (BETA)

The Accessibility Code Checker can be set up within your development environment to provide instant accessibility feedback as part of your workflow. Once integrated, it links to Page Reports in the platform, where you can view accessibility issues directly on your pages.

  1. For setup instructions and documentation, visit: our Accessibility Code Checker page.
    Accessibility Code Checker Overview: Introduction page for the Accessibility Code Checker in Siteimprove, explaining its integration with development processes and CI/CD pipelines. The left sidebar provides navigation options for topics like installation, configuration, and reporting.
  2. Set it up
    Code Editor Accessibility Test: A code editor displaying a project file with CSS styling. A terminal below shows accessibility errors detected by Siteimprove, including issues like missing headings, broken links, and color contrast problems.
  3. Utilize the new code checker
    Site Accessibility Report: A visual report showing a webpage with a color contrast issue highlighted. The left panel details the specific contrast problem, occurrences, and suggestions for improvement, such as increasing the contrast ratio to meet accessibility standards.

Additional information

New Accessibility Site Target Score (Inclusivity) (General Availability)

Accessibility Site Target Score is found in the main navigation. You need to have a site target set up on your site(s) to make use of the accessibility site target score.

  1. Click ‘Accessibility’
  2. Click ‘Site target’
    Site Target Settings: Displays the accessibility settings for a site in the Siteimprove platform, showing WCAG version 2.2 and conformance levels (A, AA, AAA), along with ARIA conformance and best practices. The site's accessibility score is 70.3/100, based on 77 checks. The left sidebar provides navigation options for other accessibility sections.
  3. Here, you can see your current site target setup and make changes to it. The site target score will be displayed on the ‘Accessibility overview’ page
  4. You can also click the ‘Site target progress’ tab to see your current and historical progress towards reaching the site target
    Site Target Progress: Shows the progress toward achieving the site's accessibility target. The current score is 0.0%, with 29.72 points needed to reach the target. The page includes options to view the accessibility overview and track progress over time.

Additional information

Content Assistance for Email Marketing Platforms (Integrations) (BETA)

You can find more information about how to integrate the content assistant for your email marketing platform on the Integrations page of our website.

Hereunder are two screenshots of how it looks when set up:

Prepublish Check for Emails: Displays an email template with a prepublish check in progress on the Siteimprove platform. The right panel lists issues under categories like accessibility, content, policy, and SEO. The email preview on the left shows content such as a company logo, introductory text, and a list of suggested actions.Prepublish Accessibility Check: Highlights accessibility issues in the email template, specifically a "Level AA" issue related to insufficient color contrast between text and background. The right panel allows the user to navigate through multiple instances of the issue.

Optimizely multi-channel Content Management Platform integration (Integrations) (General Availability)

The Optimizely CMP integration is found in the main navigation.

  1. Click ‘Settings’
  2. Click ‘Integrations’
    Available Integrations Page: Shows available integrations within the Siteimprove platform. The integration for "Optimizely" is displayed, allowing access to Siteimprove features directly within Optimizely. The left sidebar offers navigation options like managing users, content, AI management, and more. 
  3. Click ‘Integrations overview’
  4. Search for ‘Optimizely’
  5. Follow the on-screen steps to connect your Optimizely CMP with Siteimprove
  6. When the integration is set up it will look like this in Optimizely:

Prepublish Check (Optimizely): Displays prepublish checks for the same article, listing issues across accessibility, content, policy, and SEO. The left panel includes a breakdown of issues, with accessibility and SEO errors noted.

SEO Content Issues (Optimizely): Focuses on SEO content issues within the article. The left panel lists concerns like long meta descriptions, duplicate page titles, and missing headings, offering insights on how to improve the page's SEO performance.

Accessibility Check (Optimizely): Highlights accessibility issues within an article titled "Don't get caught without a post-cookie plan." A panel on the left shows a Level AAA issue, suggesting line height adjustments to improve readability.


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