Siteimprove Analytics Implementation: FAQ Hub

Summary

To use Siteimprove Analytics, you must add the Analytics JavaScript to your website. You can implement it in three primary ways: manually adding the script to your site, deploying it through a tag manager, or retrieving your script from the Siteimprove platform and applying it using one of these methods.

What are the available ways to implement Siteimprove Analytics?

You can implement Siteimprove Analytics using one of the following methods:

• Add the Analytics JavaScript manually (directly in your website or CMS)
• Implement via a tag manager (such as Google Tag Manager)
• Retrieve and apply your Analytics script from the Siteimprove platform

Choose the method that best matches your technical setup and level of access.

How do I get the Siteimprove Analytics script?

You can access your Siteimprove Analytics JavaScript from within the platform:

Full guide: How to get the Siteimprove Analytics script

How do I implement Siteimprove Analytics via a tag manager?

If you use a tag management tool (e.g., Google Tag Manager), you can deploy the Analytics script through it.

Full guide: How to implement Siteimprove Analytics via Tag Manager

How do I manually add the Siteimprove Analytics script?

If you have direct access to your website code or CMS, you can manually add the script.

Full guide: How to add the Siteimprove Analytics script manually

When should I use each implementation method?

Use manual implementation if:

• You have direct access to your site or CMS
• You want a simple, one-time setup

Use a tag manager if:

• You already manage scripts through a tag manager
• You want flexibility without editing site code

Use platform retrieval (always required):

• You need your unique script before implementing