How are Traffic Sources defined in Analytics?
Answer
Traffic Sources in Analytics are defined based on how visitors arrive at your site and how referrer data is classified, including AI traffic, internal and external referrers, search engines, social media, and direct traffic.
How Are Traffic Sources Defined in Analytics?
Overview
This article provides information on referrers and definitions of the different types of traffic sources displayed in Siteimprove analytics.
Traffic Source Types
- What Is AI Referral Traffic in Analytics?
- What Are Blocked Referrers?
- What Are Internal Referrers?
- What Are External Referrers?
- What Are External Referring Pages?
- What Are Non-Web Referrers?
- What Counts as Social Media Traffic?
- What Is Search Engine Traffic?
- What Is Direct Traffic?
- What Are External Search Terms in Analytics?
Related articles
- What do the different metrics (visits, page views, unique visitors, etc.) mean in Analytics?
- Analytics: Why Are Referrals Higher Than Visits From Some Sources?
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