How can Siteimprove Analytics help me analyze social media statistics?

Summary

Siteimprove Analytics helps analyze social media statistics by tracking traffic sources, measuring campaigns, visualizing user behavior, and identifying conversion opportunities across multiple analytics features.

Overview

Siteimprove Analytics allows you to track user behavior, including social media traffic, in several ways on your website.

Traffic Sources

Traffic Sources in Analytics lets you see which social media sites traffic is coming from and what pages are visited.

Campaigns

Campaigns allow you to measure incoming traffic from specific campaigns; such as Facebook.

Check out the article How do I monitor a campaign using Siteimprove? for more information on how to get started.

Funnels

Funnels allow you to measure, visualize, and understand how visitors follow key steps on your website.

You can identify visitors’ pain points, improve conversion rates from social media sources, and optimize content and design.

Learn more in What are Funnels?.

Key Metrics

Key Metrics are used to track and optimize the most important actions that you want users to perform on your website.

This feature can be configured to investigate traffic from social media sources.

Find out more in the article How do I setup a key metric?.

Behavior Maps

Behavior Maps allow you to setup Heatmaps to see how visitors are interacting with specific pages.

Heatmaps can be especially helpful to analyze traffic coming into landing pages, such as traffic due to a social media or email campaign.

Additional Resources

Learn more about using Analytics in the Complete List of Interactive Tutorials.

We also have many useful articles on Analytics available in the Analytics section of this knowledge base.

Key Takeaway

Siteimprove Analytics provides multiple tools to help you understand social media traffic, measure campaign performance, and optimize user behavior and conversions across your website.