May 2026 release notes: Analytics insights with "Ask AI" | Enhanced data exclusion in Analytics

Product updates and new capabilities released to the Siteimprove platform in May. Designed to enhance your experience and help you achieve more with ease and efficiency. 

The May release includes:

1. Analytics insights with Conversational Analytics
2. Enhanced data exclusion in Analytics

1. Analytics insights with Conversational Analytics

Conversational Analytics is now available to all accounts on the Advanced Analytics subscription.

You can use the "Ask AI" button in Analytics about your data in plain language and get instant answers with visualizations. This feature supports exploratory analysis: you can start with a broad question, narrow your focus through follow-up questions, and then pick up the investigation in the Analytics UI. No analytics expertise required.

You can get answers to questions such as:

• Which pages drove the most traffic last month? 
• Which key metrics had the most completions in Q4? 
• Which campaigns had the highest conversion rate last week? 
• How does device traffic compare across the last three months? 

Responses include a text explanation and, where relevant, a chart or table that can be exported to PNG or CSV. The agent responds in the language of your question and applies localization preferences from your profile where possible. 

Access is available to all users in your account by default, except users with group-only permissions. Usage limits vary based on your subscription tier.

Visit our Help Center to learn more: Conversational Analytics - Ask AI (opens in a new tab).

2. Enhanced data exclusion in Analytics

We've expanded Analytics data exclusion capabilities to give you greater control over bot and crawler traffic across your account — so your data more accurately reflects real visitor behavior, without manually applying filters to every view.

Previously, bot traffic exclusion relied on IP address filtering, the IAB spiders and crawlers list, or view-level filter segments. When bot traffic fell outside the IAB list, options were limited, and any view-level filters had to be reapplied individually across the platform.

What's new

You can now configure exclusion rules by organization name at the account or site level. A few highlights:

• Account-level exclusions: Rules apply at data ingestion, so excluded traffic is automatically removed from your entire dataset, not just a single report or dashboard.
• Flexible match types: Use starts with, ends with, and contains to match organization names.
• Historical backfill: Apply exclusions retroactively so past reports reflect the same clean dataset as your current views.
• IP anonymization compatible: Users with IP anonymization enabled for privacy or compliance reasons now have a practical path to excluding bot traffic.

Navigate to Analytics Settings → Data Exclusion to configure your rules.