What is a Behavior Map and how do I add one?

Modified on: Thu, 5 May, 2022 at 9:18 AM

Behavior Map is a feature in Siteimprove's Analytics module that allows you to get a clearer, visual, page-level understanding of what visitors actually do when interacting with your website.

Tables and charts of data are great for a general understanding of how pages perform, but Behavior Map translates this information into a more visual representation of the interactions your visitors perform. Behavior Map consists of four components:

These four functionalities help answer underlying questions such as, but not limited to:

What draws visitors' attention? (Heat Map)
How far down on a page are visitors willing to scroll? (Scroll Map)
How do visitors interact with a page's elements? (Click Map)
How do users from specific locations interact with my pages? (Segmentation Map)

Adding a page to Behavior Map

Note: The Behavior Map feature does not work on intranets or other sites that require a login as a default. However, if a non-public site is reachable by allowing IP addresses then behavior maps could work by allowing Siteimprove IP addresses.

To view or add pages to Behavior maps;

Go to Analytics > Behavior > Behavior maps from the main menu.
Select the "Add page to Behavior map button".
Search for the URL or title of the page you want to add.
Select the page from the dropdown (Tip: Typically you should select the version of the page with the highest number of page views. If a page redirects you should add the page URL you are redirected to in order to collect interactions.)
Click on "Add page".

The "Go to Account Overview" button above the page list gives an overview of all Behavior maps and the sites they are associated with.

Additional resources:

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