What is a Behavior Map and how do I add one?
Summary
Behavior Map is a visual analytics feature that shows how visitors interact with your website using heatmaps, scroll behavior, clicks, and segmentation insights.
Overview
Behavior Map is a feature in Siteimprove's Analytics module that allows you to get a clearer, visual, page-level understanding of what visitors actually do when interacting with your website.
Tables and charts of data are great for a general understanding of how pages perform, but Behavior Map translates this information into a more visual representation of the interactions your visitors perform.
Components of Behavior Map
Behavior Map consists of four components:
These four functionalities help answer underlying questions such as, but not limited to:
- What draws visitors' attention? (Heatmap)
- How far down on a page are visitors willing to scroll? (Scroll Map)
- How do visitors interact with a page's elements? (Click Map)
- How do users from specific locations interact with my pages? (Segmentation Map)
Important Notes
Note: The Behavior Map feature does not work on intranets or other sites that require a login as a default. However, if a non-public site is reachable by allowing IP addresses then behavior maps could work by allowing Siteimprove IP addresses.
Related Tasks
To add a page to a Behavior Map, see: How to Add a Page to a Behavior Map.
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