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Behavior Map terminology

Modified on: Mon, 25 Jul, 2022 at 5:52 PM

This article explains the different terms used in the Behavior Map feature within Siteimprove Analytics.


Interactions are defined as the sum of clicks and scrolls made on a specific page, in the selected time period. In the screenshot below, the page has been viewed 1,854 times in the chosen period and has been interacted with (scrolls + clicks) on 1,020 occasions. If a visitor clicks twice on a specific page and scrolls three times down the same page, this will add up to five interactions which will be logged to the system.

Behavior Map Interactions

Note: Page views are not the same as visits. All page views are counted no matter how many times a user has visited the specific page in the chosen period of time. Learn more about the different metrics in Analytics.


A term used in Click Map. An element is anything that can be interacted with on a page; a link, input field, text etc. An element is equivalent to an HTML element, although you can find Behavior Map elements that are not a part of the HTML source. Learn more about HTML elements.


Screenshots (also known as screendumps, screencaptures, or screengrabs) are images taken by our system of a specific page. When you add a page to Behavior Map by providing the URL or page title of the page, our system will take a "picture" of what the page looks like.

Screenshots will only show on the pages that you have added to Behavior Map. It can take up to 10 minutes for a screenshot to be visible in the platform after a page is added to Behavior Map.

Siteimprove's system needs to collect visitor data before it can show any Behavior Map data. If no visitors visit the specific page you have added to Behavior Map, then no screenshot will be generated until visitors come to your page.

Behavior Map example Heat map

A screenshot of a page added to Behavior Map.


When displaying a Behavior Map, you can choose between three overlay options: light, dark or none. An overlay darkens or lightens the background of the page for you to better visualize clicks or scrolls on the page. The choice of overlay depends on your preference.

three overlay options: light, dark or none

A screenshot showing where you can change your overlay options.

Scales in Behavior Map

The scale categorizes elements on a Behavior Map from "fewest" to "most". "Fewest" translates to elements of a page that spark the least attention from your visitors, while "most" translates to elements of a page that spark the most attention from your visitors. You can choose a color scale that matches your preferences in the Settings icon next to the color scale.

Behavior Map color sacles

A screenshot showing the Behavior Map scale

Screenshot selector

The screenshot selector allows you to filter visitors interactions with your page by screen resolution, such as desktop, mobile or tablet. If you choose the Mobile view, for instance, a screenshot of the mobile version of the page will be displayed, as it looks to end users.

Behavior Map Screenshot selector

An image showing the screenshot selector. In this instance, a Desktop filter has been chosen.

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