Behavior Map terminology

Modified on: Tue, 10 Aug, 2021 at 7:33 AM

This article helps you understand the different terms used in the Behavior Map feature within Siteimprove Analytics.


Interactions are defined as the sum of clicks and scrolls made on a specific page, in the selected time frame. In the below screenshot, the page has been viewed 1,854 times in the chosen period and has been interacted (scrolls+clicks) with on 1,020 occasions. If a visitor clicks twice on a specific page and scrolls three times down the same page, this will add up to five interactions which will be logged to the system.

Note: Page views are not the same as visits. All page views are counted no matter how many times a user has visited the specific page in the chosen period of time. Learn more about the different metrics in Analytics.

Behavior Map Interactions


A term used in Click Map. An element is anything that can be interacted with on a page, whether is may be a link, form, text etc. An element is equivalent to a tag in HTML, although you can find elements that are not a part of the HTML source. Learn more about HTML elements.


Screenshots (also known as screendumps, screencaptures, or screengrabs) are images taken by our systems of a specific page. So when you add a page to Behavior Map by providing the URL or page title of the page, our systems will take a "picture" of what the page looks like.

Screenshots will only show on the pages you have added to Behavior Map. It can take up to 10 minutes for a screenshot to be visible in the platform after a page is added to Behavior Map.

Siteimprove's system needs to collect visitor data before being able to view any Behavior Map data. If no visitors visit the specific page you have added to Behavior Map, then no screenshot will be generated until visitors come to your page. 

Behavior Map example Heat map

A screenshot of a page added to Behavior Map.


When displaying a Behavior Map, you can choose between three overlay options: light, dark or none. An overlay darkens or lightens the background of the page for you to better visualize clicks or scrolls on the page. The choice of overlay depends on your preference.

three overlay options: light, dark or none

A screenshot showing where you can change your overlay options.

Scales in Behavior Map

The scale used to categorize elements for a Behavior Map ranges from "fewest" (cold, dark colors) to "most" (warm, bright colors). "Fewest" translates to elements of a page that spark the least attention of your visitors, while at the other end of the spectrum "most" translates to elements of a page that spark the most attention of your visitors. You can always choose a color scale that matches your preferences in the Settings icon next to the color scale.

Behavior Map color sacles

A screenshot showing the Behavior Map scale

Screenshot selector

The screenshot selector allows you to filter visitors interactions with your page by screen resolution, such as desktop, mobile or tablet. If you choose the Mobile view, for instance, a screenshot of the mobile version of the page will be displayed, as it looks to end users.

Behavior Map Screenshot selector

An image showing the screenshot selector. In this instance, a Desktop filter has been chosen.

Additional resources:

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.