What is the Quality Assurance (QA) Score?

Modified on: Tue, 28 Sep, 2021 at 5:07 PM

The Quality Assurance (QA) Score is a measure of the credibility and usability of the user-facing characteristics of your site.  

The QA Score is a sub-score used to calculate a website's Digital Certainty Index (DCI®) Score. It can be seen on the Dashboard and on the Quality Assurance Overview page for the site.
To improve your QA Score use the "Fix These Issues To Improve Your Score" list on the Quality Assurance Overview page in the Siteimprove Intelligence Platform. The issues are listed in order of the impact they have on your score so you can easily prioritize tasks to be carried out. 

Your site's QA Score is determined by its performance in four subcategories: Content Quality, Content Freshness, User Experience, and Security. Individual checks with different weightings are aggregated to provide a score for each of the subcategories as shown below.

What is it?What's needed for a high score?Weighting Priority

Content Quality

The editorial quality of a site's content, which affects how quickly and accurately users are able to comprehend it.   



Content Freshness

How up-to-date a site's content is, which affects user retention and engagement. It also impacts a site's SEO rankings.

  • New pages are frequently added 
  • Documents and media files are frequently updated 



User Experience

How conducive a site's content is to the smooth navigation of a site. 

  • Few or no broken links 
  • Few or no links that need review
  • Few or no non-PDF documents (these are not universally accessible) 
  • Few or no images with size over 1 MB (slows down page load time) 




How vigilant a site has been in only linking to safe domains, and in keeping users' personal information private. Providing a secure and confidential experience builds user trust and mitigates the risk of legal action.  



Note: The Digital Certainty Index® (DCI®) is patented.

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