Using Siteimprove Ads to make real-time changes in your Google Ads
Summary
Use Siteimprove Ads to make changes to campaigns, ad groups, keywords, and ads directly from the Siteimprove platform. Changes made in Siteimprove Ads are pushed to your Google Ads account, while changes made directly in Google Ads are synchronized back to Siteimprove Ads.
Overview
Siteimprove Ads provides recommendations based on your advertising data and helps you identify areas that require attention. You can use these recommendations to improve budget allocation across campaigns, optimize keyword bids, and manage other elements of your Google Ads account.
This article provides an overview of actions you can take directly from the Siteimprove Ads module to improve the performance of your Google Ads account.
The most time-consuming and cumbersome part of optimizing Google Ads is pulling data and deciding which actions to take. Siteimprove Ads automates this and enables you to quickly identify which issues require your immediate attention.
Google Ads accounts are organized into campaigns containing ad groups. Ad groups contain keywords connected to your ads. Siteimprove Ads provides separate management options for each of these areas.
In each area, you can edit the item by selecting the edit icon next to the item name. When you select the edit icon, you are presented with the available options and changes for that item.
Changes can be made through Siteimprove Ads in the following areas. Select the relevant article for the item you want to manage.
Select the relevant article for the item you want to manage.
Manage Campaigns in Siteimprove Ads
Change campaign names, activate or pause campaigns, and adjust daily budgets from the Campaign details page.
Manage Ad Groups in Siteimprove Ads
Change ad group names, activate or pause ad groups, and adjust maximum cost-per-click values.
Manage Keywords in Siteimprove Ads
Change keyword names, activate or pause keywords, adjust maximum cost-per-click values, and change keyword match types.
Activate or pause individual ads from the All Ads area in Data Explorer.
Understand Synchronization Between Siteimprove Ads and Google Ads
Learn when changes made in Siteimprove Ads take effect and how quickly changes made directly in Google Ads are synchronized.
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