What is a Click Map and how does it show visitors' interactions?
The Click Map is a Siteimprove Analytics Behavior map feature found at Analytics > Behavior > Behavior maps.
(See also "What is a Behavior Map and how do I add one?")
With the Click Map, you get an overview of every interactive element on the page you are inspecting.
An interactive element is everything you can interact with on a page, including links, text, forms etc. The Siteimprove Click Map can show you the difference between individual links with the same destination. Let's say a page contains two links that lead to the same destination – one at the top of the page and one at the bottom. The Click Map can show metrics to see which link performs better.
The Siteimprove Click Map is a quantification of the Heat Map; a visual overlay marking each interactive element with a colored circle. The color of the circle indicates the number of interactions, using the same color gradient as in the Heat Map and Scroll Map, ranging from dark to bright colors. By hovering one of the circles (elements) on the page, you can see how many times the element has been clicked during the selected time period and the visits to the element on the page. By clicking on an interactive element, you will be able to see a more detailed view of the element. You can click up to five elements to compare them in the interactive points table. The interaction points table will be shown at the top of the Click Map.
We have selected a single month as the time period, and now we want to see metrics (visits and clicks) for the "Shop" element on Quant's website for that period. We do this by hovering or clicking the circle on the "Shop" element. By clicking the element you will see a detailed view of the element in a table above the Click Map screenshot.
- Visits: In the selected time period, 10 (or 4.05% of the total visits on this page) visitors clicked the "Shop" element on this specific page.
- Clicks: Out of those 10 visitors in the selected time period, visitors clicked 12 times (or 1.81% of all clicks on the page) on the "Shop" element on the specific page.
The data tells us that some visitors clicked more than once on the "Shop" element in one session. (Read more on what defines a visit and other metrics in Analytics.) The Click Map is useful in helping you step back to evaluate both the amount and the kind of clickable options you are offering to your visitors.
When clicking on more than one element on a page, the visit spread will change from 100% (as seen in the above screenshot) to the ratio of visits of the elements selected in the table. Visit spread shows how many visitors on the page interacted with that particular element. So when all visits of the different elements in the table are added up (40), the visit spread of the "Shop" element mounts up to 25% (10/40). Please note that the numbers are rounded up to the nearest percentage.
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